The Marketing Strategy Impact of Social Media on the Cultural and Creative Industries

DOI

10.2991/978-2-38476-458-7_8How to use a DOI?

Keywords

social media; cultural and creative industry; marketing strategy

Abstract

In the digital age, social media has become an indispensable marketing tool in the cultural and creative industries. Its influence is not limited to spreading information, but also to how to build the brand, attract audiences and promote the consumption of cultural products. This paper aims to explore the profound influence of social media on the marketing strategies of cultural and creative industries, analyze its advantages and challenges, and make suggestions for optimization strategies.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zeng Fanzhong
PY  - 2025
DA  - 2025/08/30
TI  - The Marketing Strategy Impact of Social Media on the Cultural and Creative Industries
BT  - Proceedings of the 2025 International Conference on Global Cultural and Creative Industries (ICGCCI 2025)
PB  - Atlantis Press
SP  - 155
EP  - 172
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-458-7_8
DO  - 10.2991/978-2-38476-458-7_8
ID  - Fanzhong2025
ER  -