SWOT Analysis of Chinese Tea Exports

DOI

10.2991/978-2-38476-323-8_113How to use a DOI?

Keywords

China; Tea; Export SWOT

Abstract

China is a major exporter of tea and holds an important position in the world tea market, but its export geography and commodity structure are not entirely reasonable. Through SWOT analysis, it was found that although China has certain advantages and opportunities in tea exports, there are also obvious disadvantages. Therefore, Chinese tea enterprises should optimize their export geographical direction, vigorously promote Chinese tea culture, increase marketing efforts, establish a cross-border e-commerce sales system, and actively respond to trade barriers from importing countries.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Honglei Yin
PY  - 2024
DA  - 2024/12/23
TI  - SWOT Analysis of Chinese Tea Exports
BT  - Proceedings of the 2024 7th International Conference on Humanities Education and Social Sciences (ICHESS 2024)
PB  - Atlantis Press
SP  - 1013
EP  - 1019
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-323-8_113
DO  - 10.2991/978-2-38476-323-8_113
ID  - Yin2024
ER  -