A Study on the Body Consumption Practices of University Students on Short Video Platforms from the Perspective of Affordance

DOI

10.2991/978-2-38476-323-8_67How to use a DOI?

Keywords

Affordance; Short Videos; University Students; Body Consumption; Body Aesthetics

Abstract

In the digital age, short video platforms have become significant venues for body consumption among university students. Through participatory observation and in-depth interviews with university students who create body-related content on these platforms, this study applies thematic analysis to examine the interview data. The findings reveal that university students’ body consumption on short video platforms is characterized by everyday performance, meticulous management, and homogenisation of aesthetic projection. From the perspective of affordance, short video platforms provide technological possibilities for body consumption through their content affordance, social affordance, and dissemination affordance. However, individuals’ body consumption practices are often constrained by the aesthetic preferences and traffic mechanisms of the platform. The perception of platform rules embodies a dynamic interplay between individual agency and platform control. The aesthetic standards shaped by the platform, along with the competition for visibility and the emotional experiences of individuals, jointly create a unique ecological environment for body consumption on short video platforms. This study adopts the affordance theory framework within a localized Chinese context to explore the interaction between technological logic, individual emotions, and the body, offering a new theoretical perspective for research on body consumption and affordance.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Huifang Pan
PY  - 2024
DA  - 2024/12/23
TI  - A Study on the Body Consumption Practices of University Students on Short Video Platforms from the Perspective of Affordance
BT  - Proceedings of the 2024 7th International Conference on Humanities Education and Social Sciences (ICHESS 2024)
PB  - Atlantis Press
SP  - 576
EP  - 583
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-323-8_67
DO  - 10.2991/978-2-38476-323-8_67
ID  - Pan2024
ER  -