A Study on Seasonal Patterns and Holiday Effects in Tourism Attention in Southwest China

Min Lin; Siyi Chen; Xinyu Li; Xirong Guo

doi:10.2991/978-2-38476-551-5_74

<Previous Article In Volume

Next Article In Volume>

A Study on Seasonal Patterns and Holiday Effects in Tourism Attention in Southwest China

Authors

Min Lin¹, Siyi Chen¹, Xinyu Li¹, Xirong Guo¹^{, 2}^{, *}

¹Chengdu University of Information Technology, Chengdu, 610225, China

²Sichuan Provincial Key Laboratory of Cyberspace Security, Chengdu, China

^*Corresponding author. Email: gxr@cuit.edu.cn

Corresponding Author

Xirong Guo

Available Online 26 March 2026.

DOI: 10.2991/978-2-38476-551-5_74 How to use a DOI?
Keywords: Online Attention; Seasonal Fluctuations; Holiday Effect; Baidu Index; Tourism Management
Abstract: This study analyzes tourism attention in Southwest China using Baidu Index data, focusing on seasonal fluctuations and holiday behavior patterns. Applying seasonal concentration, Herfindahl, and primacy indices, we find that: (1) seasonal variations in attention have significantly weakened, reflecting market rationalization; (2) holiday search behaviors show distinct patterns, indicating systematic planning differences; (3) spatial distribution remains relatively stable with moderate concentration. These findings offer practical insights for market segmentation, targeted marketing, and visitor flow management during peak seasons.
Copyright: © 2026 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume

Next Article In Volume>

Volume Title: Proceeding of 2025 8th International Conference on Humanities Education and Social Sciences (ICHESS 2025)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 26 March 2026
ISBN: 978-2-38476-551-5
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-551-5_74 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Min Lin
AU  - Siyi Chen
AU  - Xinyu Li
AU  - Xirong Guo
PY  - 2026
DA  - 2026/03/26
TI  - A Study on Seasonal Patterns and Holiday Effects in Tourism Attention in Southwest China
BT  - Proceeding of 2025 8th International Conference on Humanities Education and Social Sciences (ICHESS 2025)
PB  - Atlantis Press
SP  - 691
EP  - 698
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-551-5_74
DO  - 10.2991/978-2-38476-551-5_74
ID  - Lin2026
ER  -

download .riscopy to clipboard