Multicultural Narrative Strategies and Effectiveness Evaluation in the Communication of the United Nations Sustainable Development Goals

DOI

10.2991/978-2-38476-551-5_85How to use a DOI?

Keywords

Multicultural Narratives; Sustainable Development Goals; Cross-Cultural Communication; Narrative Generation; Effectiveness Evaluation

Abstract

Disseminating the United Nations Sustainable Development Goals (SDGs) worldwide proves to be a challenge with cultural differences and different audiences, necessitating urgent development of narrative methods and evaluation process that achieves cultural adaptability. This paper proposes a Multicultural Narrative Adaptation and Effect Evaluation Model (MNAEM) that draws from multimodal narrative generation models. The model first incorporates a cross-cultural knowledge graph alignment mechanism that uses dynamic ontology mapping and cultural salience modeling to integrate local semantics deeply into the global SDG discourse system. Simultaneously, it creates a multimodal narrative generator with multilingual expression and style transfer capabilities, based on an improved Transformer architecture, with an emotion trajectory modeling module generating culturally resonant content in text, image and video. Finally, it incorporates its own narrative effect evaluation engine that mixes quantitative behavioral indicators and qualitative emotional feedback, intelligently classifying and scoring users’ resonance responses using a multilingual BERT structure. Experiments show that the model can improve participation accuracy among cross-cultural audiences by 12.4% over advanced models.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Yingchi Zhu
PY  - 2026
DA  - 2026/03/26
TI  - Multicultural Narrative Strategies and Effectiveness Evaluation in the Communication of the United Nations Sustainable Development Goals
BT  - Proceeding of 2025 8th International Conference on Humanities Education and Social Sciences (ICHESS 2025)
PB  - Atlantis Press
SP  - 784
EP  - 790
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-551-5_85
DO  - 10.2991/978-2-38476-551-5_85
ID  - Zhu2026
ER  -