Proceeding of 2025 8th International Conference on Humanities Education and Social Sciences (ICHESS 2025)

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Configurational Pathways of User Value Co-Creation in Online Business Travel Platforms a Fuzzy-Set Qualitative Comparative Analysis

Authors
Chao-Qun Lin1, Zhi-Yi Zhao2, *, Min Wei3
1Xiamen Airlines Inertrational Tragel Service CO. LTD., Xiamen, 361021, China
2School of Artificial Intelligence, Xiamen Institute of Technology, Xiamen, 361021, China
3School of Management, Xiamen University, Xiamen, 361021, China
*Corresponding author. Email: zhaozhiyi@xit.edu.cn
Corresponding Author
Zhi-Yi Zhao
Available Online 26 March 2026.
DOI
10.2991/978-2-38476-551-5_77How to use a DOI?
Keywords
Business travel platform; Value co-creation; Configuration analysis
Abstract

From a configurational perspective and integrating consumer perceived value theory with user behavior theory, this study identifies seven influencing factors: information content quality, utility quality, carrier quality, resource reliability, platform reputation, consumer personal characteristics, and cognitive response. Employing fuzzy-set Qualitative Comparative Analysis (fsQCA), the empirical results reveal no single necessary condition, but identify six configurational pathways leading to high value co-creation intention, categorized into five types, along with sixteen non-high intention pathways classified into three categories. The research provides strategic optimization recommendations from a user perspective for online business travel service enterprises, while addressing the limitations of traditional linear regression methods and expanding relevant research perspectives and practical pathways.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceeding of 2025 8th International Conference on Humanities Education and Social Sciences (ICHESS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
26 March 2026
ISBN
978-2-38476-551-5
ISSN
2352-5398
DOI
10.2991/978-2-38476-551-5_77How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chao-Qun Lin
AU  - Zhi-Yi Zhao
AU  - Min Wei
PY  - 2026
DA  - 2026/03/26
TI  - Configurational Pathways of User Value Co-Creation in Online Business Travel Platforms a Fuzzy-Set Qualitative Comparative Analysis
BT  - Proceeding of 2025 8th International Conference on Humanities Education and Social Sciences (ICHESS 2025)
PB  - Atlantis Press
SP  - 715
EP  - 722
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-551-5_77
DO  - 10.2991/978-2-38476-551-5_77
ID  - Lin2026
ER  -