Proceedings of the 6th International Conference on Humanities and Social Science (ICHSS 2025)

<Previous Article In Volume
Next Article In Volume>

Profile Videos as a Means of Strengthening the Identity and Competitiveness of Tourism Villages: A Case Study of Padusan Village

Authors
Daya Negri Wijaya1, 2, *, Andhika Yudha Pratama1, Primasa Minerva Nagari1, Dwi Wulandari1, Deny Yudo Wahyudi2, Muhammad ‘Afwan Mufti2
1Center for Economics, Humanities, and Tourism, Research Institute and Community Engagement (RICE) Universitas Negeri Malang, Malang City, Indonesia
2History Department, Faculty of Social Science, Universitas Negeri Malang, Malang City, Indonesia
*Corresponding author. Email: daya.negri.fis@um.ac.id
Corresponding Author
Daya Negri Wijaya
Available Online 23 December 2025.
DOI
10.2991/978-2-38476-513-3_4How to use a DOI?
Keywords
Tourism Village; Profile Video; Local Identity; Competitiveness; Village Branding
Abstract

This study examines the role of profile videos as a strategic medium in strengthening local identity and enhancing the competitiveness of Padusan Tourism Village. Using a qualitative approach, the researcher conducted participatory observations, in-depth interviews with stakeholders (including the village government, tourism operators, and local communities), and analysed cultural and natural documentation of Padusan Village. The study found that the video profile production, involving active community participation, successfully reveals and authentically represents the natural potential (hot springs) and cultural richness (Padusan traditions and Majapahit heritage sites) of the village. The resulting visual narrative not only strengthens residents’ sense of identity but also increases the visibility of Padusan Village in the digital realm, making it an effective branding tool that attracts tourists and strategic partners. The research implications emphasise the importance of synergy between the community, village officials, and multimedia practitioners in developing sustainable profile video content.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 6th International Conference on Humanities and Social Science (ICHSS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
23 December 2025
ISBN
978-2-38476-513-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-513-3_4How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Daya Negri Wijaya
AU  - Andhika Yudha Pratama
AU  - Primasa Minerva Nagari
AU  - Dwi Wulandari
AU  - Deny Yudo Wahyudi
AU  - Muhammad ‘Afwan Mufti
PY  - 2025
DA  - 2025/12/23
TI  - Profile Videos as a Means of Strengthening the Identity and Competitiveness of Tourism Villages: A Case Study of Padusan Village
BT  - Proceedings of the 6th International Conference on Humanities and Social Science (ICHSS 2025)
PB  - Atlantis Press
SP  - 31
EP  - 38
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-513-3_4
DO  - 10.2991/978-2-38476-513-3_4
ID  - Wijaya2025
ER  -