Proceedings of the 2025 11th International Conference on Humanities and Social Science Research（ICHSSR 2025)

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Analyzing the Dynamics of Hot Searches on TOPBOZZ, Mirco-blog and ZHIHU with the help of LLM: A Multidimensional Exploration of Public Attention Across Different Years

Authors
Xiaoxiao Ma1, *
1Xi’an International Studies University, Xi’an, Shaanxi, China
*Corresponding author. Email: 2646432529@qq.com
Corresponding Author
Xiaoxiao Ma
Available Online 10 July 2025.
DOI
10.2991/978-2-38476-440-2_150How to use a DOI?
Keywords
Hot searches; Large Language Model(LLM); Public Attention; TOPBOZZ; Mirco-blog; ZHIHU; Multilevel classification
Abstract

Based on a total of 853,656 hot searches data from the three platforms Mirco-blog, ZHIHU and TOPBOZZ from 2021 to 2025, this study systematically analyses the distribution of hot searches on different platforms in terms of category distribution, temporal evolution and differences in public attention with the help of Large Language Model (LLM) for multilevel classification and keyword extraction, and combining with visualization tools like Tree Diagrams, Sanki Diagrams, and Line Charts. It is found that the hot searches on the three platforms show significant differences in content, and periodic events such as college entrance exams, show regular peaks. In addition, the study reveals how the Algorithm - driven hot searches agenda maps social sentiment and public issues, which provides a reference for public opinion monitoring, media optimization and policy making. In the future, it can be further combined with sentiment analysis techniques to deepen the capture and response to public sentiment dynamics.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 11th International Conference on Humanities and Social Science Research（ICHSSR 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 July 2025
ISBN
978-2-38476-440-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-440-2_150How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xiaoxiao Ma
PY  - 2025
DA  - 2025/07/10
TI  - Analyzing the Dynamics of Hot Searches on TOPBOZZ, Mirco-blog and ZHIHU with the help of LLM: A Multidimensional Exploration of Public Attention Across Different Years
BT  - Proceedings of the 2025 11th International Conference on Humanities and Social Science Research（ICHSSR 2025)
PB  - Atlantis Press
SP  - 1326
EP  - 1338
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-440-2_150
DO  - 10.2991/978-2-38476-440-2_150
ID  - Ma2025
ER  -