Analysis of Zara’s Fast Fashion Supply Chain Rapid Response Strategy

DOI

10.2991/978-2-38476-440-2_151How to use a DOI?

Keywords

Supply Chain Management; Rapid Response; Demand and Supply; Agile Supply Chain; Apparel Industry

Abstract

In today’s globalized world, “fast fashion” has become a key approach for younger generations to follow the latest trends. Among numerous fashion brands, Zara—a leading apparel retailer under Spain’s Inditex Group—has distinguished itself through its unique supply chain strategy. This study aims to explore Zara’s rapid supply chain mechanism and analyze its six core components. By examining the challenges currently faced by China’s apparel industry, the research identifies the critical success factors behind Zara’s model, offering insights and reference points for both Zara’s future improvements and the advancement of China’s fashion industry.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Bowen Yang
PY  - 2025
DA  - 2025/07/10
TI  - Analysis of Zara’s Fast Fashion Supply Chain Rapid Response Strategy
BT  - Proceedings of the 2025 11th International Conference on Humanities and Social Science Research（ICHSSR 2025)
PB  - Atlantis Press
SP  - 1339
EP  - 1352
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-440-2_151
DO  - 10.2991/978-2-38476-440-2_151
ID  - Yang2025
ER  -