Case study on Consumer Attitude Toward Online Shopping

DOI

10.2991/978-2-38476-440-2_179How to use a DOI?

Keywords

Consumer attitude; web quality; online shopping

Abstract

The online shopping industry has been acknowledged as a useful platform for the business provides product and service to the customers. The main purpose of this research is to study and understand the customers’ behaviors and what affect their purchase decision. In this study we have design and distribute the questionnaire in major city in China such as Wuhan, Shanghai and Guiyang. The data we collected from our respondents only consisted Chinese as result this study will not be able to interpret customers’ behavior in the other region. The data was analysis by descriptive analysis and linear regression method. The result indicated there is a relationship between eWOM, perceived benefit, perceived web quality and trust and overall customers’ attitude toward online shopping.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yiyuan Sun
AU  - Ting Dong
PY  - 2025
DA  - 2025/07/10
TI  - Case study on Consumer Attitude Toward Online Shopping
BT  - Proceedings of the 2025 11th International Conference on Humanities and Social Science Research（ICHSSR 2025)
PB  - Atlantis Press
SP  - 1609
EP  - 1614
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-440-2_179
DO  - 10.2991/978-2-38476-440-2_179
ID  - Sun2025
ER  -