Proceedings of the 2025 11th International Conference on Humanities and Social Science Research（ICHSSR 2025)

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A Deep Dive into the Communication Effectiveness of Liaoning’s “New Era Six Locations” Based on Grounded Theory: Insights and Breakthrough Strategies

Authors
Ziqing Dai1, *
1School of Humanities and Law Northeastern University, Shenyang, China
*Corresponding author. Email: 2810938848@qq.com
Corresponding Author
Ziqing Dai
Available Online 10 July 2025.
DOI
10.2991/978-2-38476-440-2_177How to use a DOI?
Keywords
Grounded theory; Liaoning “Six Areas in the New Era”; Communication Effectiveness
Abstract

This study investigates the “Six Areas” strategic positioning of Liaoning in the new era, adopting a concept-based theoretical sampling approach to conduct interviews with 17 citizens of Liaoning Province who come from diverse sectors, age groups, and hold at least a bachelor’s degree. Through systematic open coding and axial coding, key categories are extracted to construct a model of factors influencing policy communication. The findings demonstrate that policy content, audience characteristics, and feedback mechanisms exert significant impacts on communication effectiveness. Based on these results, strategies for optimizing communication are proposed, including diversifying dissemination channels, innovating communication formats, and establishing feedback mechanisms, to support the construction of Liaoning’s “Six Areas” in the new era and promote effective policy communication.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 11th International Conference on Humanities and Social Science Research（ICHSSR 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 July 2025
ISBN
978-2-38476-440-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-440-2_177How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ziqing Dai
PY  - 2025
DA  - 2025/07/10
TI  - A Deep Dive into the Communication Effectiveness of Liaoning’s “New Era Six Locations” Based on Grounded Theory: Insights and Breakthrough Strategies
BT  - Proceedings of the 2025 11th International Conference on Humanities and Social Science Research（ICHSSR 2025)
PB  - Atlantis Press
SP  - 1593
EP  - 1600
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-440-2_177
DO  - 10.2991/978-2-38476-440-2_177
ID  - Dai2025
ER  -