Organization of Responses to Online Crises from a Public Relations Perspective Influences Public Behavior

DOI

10.2991/978-2-38476-440-2_55How to use a DOI?

Keywords

Media Control; Situational Crisis Communication Theory; Response Strategies; Public Emotions; Supportive Behaviors

Abstract

Online crisis occurrences have increased in frequency due to social media’s fast growth, which poses serious threats to an organization’s reputation. This theory, which has its theoretical roots in Situational Crisis Communication Theory (SCCT) and is based on the public relations viewpoint, looks closely at how organizational reactions to online crises influence public sentiment and behavior. Through empirical research, we selected public comments from the Sina Weibo platform as data samples and employed content analysis and sentiment analysis techniques to investigate key elements such as communication style and organizational crisis response tactics.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuxuan Zhang
PY  - 2025
DA  - 2025/07/10
TI  - Organization of Responses to Online Crises from a Public Relations Perspective Influences Public Behavior
BT  - Proceedings of the 2025 11th International Conference on Humanities and Social Science Research（ICHSSR 2025)
PB  - Atlantis Press
SP  - 466
EP  - 474
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-440-2_55
DO  - 10.2991/978-2-38476-440-2_55
ID  - Zhang2025
ER  -