Proceedings of the 2025 11th International Conference on Humanities and Social Science Research（ICHSSR 2025)

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Chinese Mainstream Media CGTN Communication Strategy and Traditional Chinese Medicine Communication

——Based on LDA Theme Model

Authors
Jialu Qin1, *, Bojun Dun1
1City University of Hong Kong, Shatin, Hong Kong, China
*Corresponding author. Email: 15526532503@163.com
Corresponding Author
Jialu Qin
Available Online 10 July 2025.
DOI
10.2991/978-2-38476-440-2_155How to use a DOI?
Keywords
Mainstream Media; External Communication; Intercultural Communication; LDA; TCM Culture
Abstract

Chinese mainstream media’s external communication plays a key role in shaping China’s international image and displaying the country’s stance and policies. This paper analyses 5011 relevant news headlines and news content of CGTN from 2017 to 2024 with ‘traditional Chinese medicine’ as the index. This paper uses ‘traditional Chinese medicine’ as the index to analyze 5011 news headlines and news content of CGTN from 2017 to 2024. It conducts LDA thematic modelling analysis to explore the external communication strategies of Chinese mainstream media and the focus of Chinese medicine cross-cultural communication research. The study shows that Chinese mainstream media CGTN stands for the national position to show the national diplomatic and political events to the international community, gradually expands the external communication strategy based on the communication of Chinese soft power and gradually explores the modernization and internationalization communication strategy of TCM culture.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 11th International Conference on Humanities and Social Science Research（ICHSSR 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 July 2025
ISBN
978-2-38476-440-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-440-2_155How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jialu Qin
AU  - Bojun Dun
PY  - 2025
DA  - 2025/07/10
TI  - Chinese Mainstream Media CGTN Communication Strategy and Traditional Chinese Medicine Communication
BT  - Proceedings of the 2025 11th International Conference on Humanities and Social Science Research（ICHSSR 2025)
PB  - Atlantis Press
SP  - 1373
EP  - 1383
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-440-2_155
DO  - 10.2991/978-2-38476-440-2_155
ID  - Qin2025
ER  -