Proceedings of the 2025 11th International Conference on Humanities and Social Science Research（ICHSSR 2025)

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Research on the Design Strategy of Tourism Cultural and Creative Products in the Beijing- Tianjin-Hebei Region based on KANO-AHP

Authors
Yuan Gao1, *
1Ph.D., Lecturer, Academy of Fine Arts, Hengshui University, No. 1088 Heping West Road, Hengshui City, Hebei Province, China
*Corresponding author. Email: gygaoyuan2022@163.comm
Corresponding Author
Yuan Gao
Available Online 10 July 2025.
DOI
10.2991/978-2-38476-440-2_175How to use a DOI?
Keywords
KANO-AHP model; Demand index evaluation system; Tourism cultural and creative products
Abstract

This study first conducts an in-depth analysis of the tourism cultural and creative product market in the Beijing-Tianjin-Hebei region. It identifies the main problems and challenges of the current market. Then, the KANO model is used to classify and analyze the needs of consumers, and the key attributes and design elements of tourism cultural and creative products are clarified. On this basis, the AHP method is used to construct an evaluation model to evaluate the importance of different design elements and determine the priority and strategic direction of cultural and creative design. Finally, combined with the cultural characteristics and tourism resources of the Beijing-Tianjin- Hebei region, a series of innovative cultural and creative tourism product design strategies are proposed to enhance the market competitiveness of products and the tourism experience of consumers. Through this research, we hope to provide theoretical support and practical guidance for the design of tourism cultural and creative products in the Beijing-Tianjin-Hebei region and even the wider region, promote the sustainable development of the tourism industry, and contribute to the prosperity of the local economy.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 11th International Conference on Humanities and Social Science Research（ICHSSR 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 July 2025
ISBN
978-2-38476-440-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-440-2_175How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuan Gao
PY  - 2025
DA  - 2025/07/10
TI  - Research on the Design Strategy of Tourism Cultural and Creative Products in the Beijing- Tianjin-Hebei Region based on KANO-AHP
BT  - Proceedings of the 2025 11th International Conference on Humanities and Social Science Research（ICHSSR 2025)
PB  - Atlantis Press
SP  - 1574
EP  - 1580
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-440-2_175
DO  - 10.2991/978-2-38476-440-2_175
ID  - Gao2025
ER  -