Proceedings of the 2025 3rd International Conference on Image, Algorithms, and Artificial Intelligence (ICIAAI 2025)

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Enhancing Marketing Performance with Hyperconnected Logistics: A Framework for Flexible, Customer-Centric Logistics Provision

Authors
Janghyuk Lim1, *
1Business School, Shenzhen Technology University, Shenzhen, China
*Corresponding author. Email: janghyuklim@sztu.edu.cn
Corresponding Author
Janghyuk Lim
Available Online 31 August 2025.
DOI
10.2991/978-94-6463-823-3_86How to use a DOI?
Keywords
component; customer-centric logistics; hyperconnected logistics; marketing-driven requirements; real-time marketing
Abstract

In the current market characterized by customer-centricity, flexible and adaptable logistics solutions that meet consumer needs are more crucial than ever. The integration of hyperconnected logistics with real-time marketing strategies presents the potential to improve marketing performance and enrich customer experience. This study presents a technical framework that synchronizes real-time marketing strategies with logistics operations in a hyperconnected logistics system, employing the Internet of Things (IoT), blockchain, and artificial intelligence (AI). By establishing connections between e-commerce platforms and logistics functions capable of adapting to changing customer needs, this framework improves the effectiveness of marketing campaigns and optimizes logistics operations. The study explores practical applications and obstacles, and proposes possible future research directions.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 3rd International Conference on Image, Algorithms, and Artificial Intelligence (ICIAAI 2025)
Series
Advances in Computer Science Research
Publication Date
31 August 2025
ISBN
978-94-6463-823-3
ISSN
2352-538X
DOI
10.2991/978-94-6463-823-3_86How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Janghyuk Lim
PY  - 2025
DA  - 2025/08/31
TI  - Enhancing Marketing Performance with Hyperconnected Logistics: A Framework for Flexible, Customer-Centric Logistics Provision
BT  - Proceedings of the 2025 3rd International Conference on Image, Algorithms, and Artificial Intelligence (ICIAAI 2025)
PB  - Atlantis Press
SP  - 858
EP  - 876
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-823-3_86
DO  - 10.2991/978-94-6463-823-3_86
ID  - Lim2025
ER  -