Proceedings of the 2nd International Conference on Innovations and Challenges in Financial Technology (ICICFT 2025)

2nd International Conference on Innovations and Challenges in Financial Technology (ICICFT 2025)

📍Bangalore, India🗓️ 7-8 November 2025
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Robo-Advisors and AI-Driven Investment Decision Making: An Integrated Technology Acceptance and Trust-Based Structural Framework in the Indian FinTech Context

Authors
Deepa Iyer1, *, Bhupendra Bahadur Tiwari1
1School of Economics and Commerce, CMR University, Bangalore, India
*Corresponding author. Email: deepa.iyer@cmr.edu.in
Corresponding Author
Deepa Iyer
Available Online 7 September 2026.
DOI
10.2991/978-94-6239-772-9_5How to use a DOI?
Keywords
Perceived Ease of Use (PEU); Perceived Usefulness (PU); Trust, Robo Advisor and Investment Decision
Abstract

The growth of the financial market drastically affected by the infusion of artificial intelligence and accelerated the acceptance of Robo-advisors—algorithm-driven platforms that provide automated portfolio management and investment recommendations. While prior research has examined technology adoption, behavioural finance, and Robo-advisor performance separately, limited studies integrate these perspectives into a unified empirical framework. This aims to assess the effect of perceived usefulness, perceived ease of use and trust on adoption of robo advisory on investment decision. Data required for this research was collected using the questionnaire from 324 retail investors in India. Outcome of the study confirmed influence of perceived usefulness, trust in AI, financial literacy, and regulatory confidence on Robo-advisor adoption, explaining 62.4% of the variance in adoption intention (R2 = 0.624, p < 0.001). Adoption intention, in turn, significantly affects investor satisfaction and willingness to use hybrid advisory models.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Innovations and Challenges in Financial Technology (ICICFT 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
7 September 2026
ISBN
978-94-6239-772-9
ISSN
2352-5428
DOI
10.2991/978-94-6239-772-9_5How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Deepa Iyer
AU  - Bhupendra Bahadur Tiwari
PY  - 2026
DA  - 2026/09/07
TI  - Robo-Advisors and AI-Driven Investment Decision Making: An Integrated Technology Acceptance and Trust-Based Structural Framework in the Indian FinTech Context
BT  - Proceedings of the 2nd International Conference on Innovations and Challenges in Financial Technology (ICICFT 2025)
PB  - Atlantis Press
SP  - 46
EP  - 53
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-772-9_5
DO  - 10.2991/978-94-6239-772-9_5
ID  - Iyer2026
ER  -