Proceedings of the 6th International Conference on Internet Finance and Digital Economy (ICIFDE 2026)

6th International Conference on Internet Finance and Digital Economy (ICIFDE 2026)

📍Guiyang, China🗓️ 28-30 August 2026
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Non-Market Valuation of Straw Returning to Farmland: Residents’ Awareness and Willingness to Pay in Heilongjiang Province, China

Authors
Hongxin Liu1, Jiajie Shang2, *, Yongtao Xie1, Yu Zhao3
1College of Mechanical and Electrical Engineering, Suqian University, Suqian, 223800, China
2College of Agricultural Equipment and Energy Engineering, Northeast Agricultural University, Harbin, 150030, China
3College of Intelligent Science and Engineering, Northeast Agricultural University, Harbin, 150030, China
*Corresponding author. Email: jazzy_shang@neau.edu.cn
Corresponding Author
Jiajie Shang
Available Online 14 November 2026.
DOI
10.2991/978-94-6239-830-6_24How to use a DOI?
Keywords
straw; returning to field; Contingent Valuation Method; non-market valuation; willingness to pay; black soil conservation
Abstract

The awareness and willingness to pay (WTP) of 1,669 households in Heilongjiang Province were investigated using the Contingent Valuation Method (CVM). The results showed that 91.00% of the surveyed residents responded positively to monetary contribution or voluntary labor. The proportion of rural residents choosing “monetary contribution,” “voluntary labor,” and “monetary contribution and voluntary labor” was 14.16%, 60.06%, and 25.78%, respectively; for urban residents, these proportions were 20.36%, 46.73%, and 32.91%, respectively. The findings indicate that straw return has high non-market value. While residents have a high level of awareness and willingness to pay, the actual proportion of payment remains relatively low. Age, education level, and average annual household income were identified as significant factors affecting WTP. The estimated non-market value of straw in Heilongjiang Province reached 5.045 billion yuan in 2022, which is equivalent to 1.36% of provincial agricultural output, or approximately 1,532.09 yuan per ton, providing a quantitative basis for optimizing national black soil conservation policies and straw returning compensation standards.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 6th International Conference on Internet Finance and Digital Economy (ICIFDE 2026)
Series
Advances in Economics, Business and Management Research
Publication Date
14 November 2026
ISBN
978-94-6239-830-6
ISSN
2352-5428
DOI
10.2991/978-94-6239-830-6_24How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hongxin Liu
AU  - Jiajie Shang
AU  - Yongtao Xie
AU  - Yu Zhao
PY  - 2026
DA  - 2026/11/14
TI  - Non-Market Valuation of Straw Returning to Farmland: Residents’ Awareness and Willingness to Pay in Heilongjiang Province, China
BT  - Proceedings of the 6th International Conference on Internet Finance and Digital Economy (ICIFDE 2026)
PB  - Atlantis Press
SP  - 294
EP  - 300
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-830-6_24
DO  - 10.2991/978-94-6239-830-6_24
ID  - Liu2026
ER  -