Proceedings of the 3rd International Conference, Anubhuti: Revitalizing Indian Knowledge Systems for the Modern World (ICIKS 2025)

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The Impact of Artificial Intelligence Application Towards Digital Marketing

Authors
V. Jenesiszodykha1, *, K. Monica2, K. Kirubagaran3, M. Thinesh Kumar4
1Assistant Professor, Department of Commerce, SRM Institute of Science and Technology, Kattankulathur, 603203, Chennai, Tamil Nadu, India
2Assistant Professor, Department of Commerce, SRM Institute of Science and Technology, Kattankulathur, 603203, Chennai, Tamil Nadu, India
3Assistant Professor, Humanities and Social Sciences, Saveetha School of Law, Saveetha Institute of Medical and Technical Sciences, Saveetha School of Law, SIMATS, Chennai, Tamil Nadu, India
4Assistant Professor, Department of Corporate Secretaryship & Accounting and Finance, SRM Institute of Science and Technology, Kattankulathur, 603203, Chennai, Tamil Nadu, India
*Corresponding author. Email: jenesis.zodykha@gmail.com Email: jenesisv@srmist.edu.in
Corresponding Author
V. Jenesiszodykha
Available Online 10 November 2025.
DOI
10.2991/978-2-38476-477-8_4How to use a DOI?
Keywords
(AI) Artificial Intelligence; Digital Advertising; and Digital Marketing
Abstract

Many digital marketers are still unaware of the significance of utilising applications of artificial intelligence, while others just do not understand how to put it into practise. Artificial intelligence (AI) is currently operating as a big disruptor in digital and social media marketing across the globe. The goal of this paper is to investigate the applications such as Chatbots, Semantic Search and Web development of AI that can help professionals working in social media and digital advertising agencies achieve a higher level of specialisation while preserving their capacity for collaboration and creativity. This will allow for a higher rate of return on investment. As a result, this article has the potential to operate as a helpful guide for social media marketers who wish to adopt AI technologies in order to better impact of the digital marketing tactics.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference, Anubhuti: Revitalizing Indian Knowledge Systems for the Modern World (ICIKS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 November 2025
ISBN
978-2-38476-477-8
ISSN
2352-5398
DOI
10.2991/978-2-38476-477-8_4How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - V. Jenesiszodykha
AU  - K. Monica
AU  - K. Kirubagaran
AU  - M. Thinesh Kumar
PY  - 2025
DA  - 2025/11/10
TI  - The Impact of Artificial Intelligence Application Towards Digital Marketing
BT  - Proceedings of the 3rd International Conference, Anubhuti: Revitalizing Indian Knowledge Systems for the Modern World (ICIKS 2025)
PB  - Atlantis Press
SP  - 40
EP  - 56
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-477-8_4
DO  - 10.2991/978-2-38476-477-8_4
ID  - Jenesiszodykha2025
ER  -