Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)

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Research on the Design Strategies for Urban Visual Heritage Based on Cultural Perception Demands—A Case Study of the Zhengzhou Shang City Ruins

Authors
Chun Yang1, 2, *
1Henan University of Economics and Law, Zhengzhou, 450000, China
2Central Academy of Fine Arts, Beijing, 100020, China
*Corresponding author. Email: yangchun830@163.com
Corresponding Author
Chun Yang
Available Online 31 December 2025.
DOI
10.2991/978-2-38476-511-9_80How to use a DOI?
Keywords
Cultural Perception; Urban Visual Heritage; Shangcheng Ruins; Design Strategy; Cultural Identity
Abstract

Against the backdrop of rapid urban cultural development, revitalizing urban heritage faces multidimensional challenges. This paper explores innovative design strategies for urban visual heritage within the framework of cultural perception theory. It first elucidates the origins of cultural perception demands and their guiding role in heritage revitalization, clarifying the concept and characteristics of urban visual heritage. Subsequently, using the Zhengzhou Shang City Ruins as a case study, it analyzes the current status and challenges in its preservation and revitalization. Based on existing issues, the study proposes a tiered cultural perception pathway—“Recognition-Experience-Empathy” —where the three-tiered cognitive structure corresponds to three visual perception modes: informational graphics, participatory interaction, and trans-temporal/spatial narratives. This framework derives three visual language translations, ultimately forming a visual strategy centered on cultural perception. This research provides theoretical references and innovative design solutions for the cultural inheritance of urban visual heritage.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2025
ISBN
978-2-38476-511-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-511-9_80How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chun Yang
PY  - 2025
DA  - 2025/12/31
TI  - Research on the Design Strategies for Urban Visual Heritage Based on Cultural Perception Demands—A Case Study of the Zhengzhou Shang City Ruins
BT  - Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)
PB  - Atlantis Press
SP  - 695
EP  - 702
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-511-9_80
DO  - 10.2991/978-2-38476-511-9_80
ID  - Yang2025
ER  -