Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)

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Remythologizing ACGN-Style Fashion: A Roland Barthes Approach to Deconstructing Cultural Myths

Authors
Yilun Sun1, Yingying Ge1, *, Jiantong Lu2
1School of Art and Design, Changchun University of Teachnology, Changchun, Jilin, 130012, China
2Independent Researcher, Changchun, Jilin, 130028, China
*Corresponding author. Email: 873064505@qq.com
Corresponding Author
Yingying Ge
Available Online 31 December 2025.
DOI
10.2991/978-2-38476-511-9_27How to use a DOI?
Keywords
Subculture; ACGN-style apparel; Mythology; Semiotics
Abstract

This study applies Roland Barthes’s semiotic theory to explore the cultural mechanisms behind ACGN-style clothing in the context of China’s social transformation. The research argues that such apparel is not merely a reproduction of character imagery but rather functions within a cyclical process of “real clothing—image clothing—written clothing,” in which meanings are continuously reassigned, ultimately forming a “myth” that obscures reality. Building upon the concept of the “artificial myth,” the paper proposes a framework for remythologization, aiming to explore how ACGN-style fashion can break free from cultural control and the dependence on the fan economy. The framework suggests a shift toward multi-layered constructions centered on the garments themselves and their cultural narratives, ultimately reshaping the cultural myths and intrinsic meanings of ACGN-style clothing.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2025
ISBN
978-2-38476-511-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-511-9_27How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yilun Sun
AU  - Yingying Ge
AU  - Jiantong Lu
PY  - 2025
DA  - 2025/12/31
TI  - Remythologizing ACGN-Style Fashion: A Roland Barthes Approach to Deconstructing Cultural Myths
BT  - Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)
PB  - Atlantis Press
SP  - 234
EP  - 242
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-511-9_27
DO  - 10.2991/978-2-38476-511-9_27
ID  - Sun2025
ER  -