Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)

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Exploring the Integration of Artificial Intelligence and Digital Media

Authors
Junlin Liu1, *
1Beijing City University, Beijing, China, 101399
*Corresponding author. Email: 2670607303@qq.com
Corresponding Author
Junlin Liu
Available Online 10 July 2025.
DOI
10.2991/978-2-38476-444-0_46How to use a DOI?
Keywords
AI and big data algorithms; digital media; personalized recommendation; information cocoon
Abstract

This paper examines the application of AI and big data algorithms in the digital media sector and their societal impacts, using TikTok (Douyin) and Little Red Book as case studies. The research finds that TikTok's real-time, interest-driven recommendation mechanism creates an “attention black hole,” significantly enhancing user immersion and platform engagement but also leading to issues such as information cocoons and content homogenization. Little Red Book's dual-engine recommendation model, combining social and interest-based factors, improves content credibility and commercial conversion, yet faces challenges like homogenized information and the spread of misleading content. The study further analyzes the manifestations and causes of algorithmic effects in urban- rural content divides (TikTok) and beauty product homogenization (Little Red Book), proposing solutions such as enhancing algorithmic transparency, increasing content diversity, and balancing commercialization with user experience. Ultimately, the paper emphasizes the need to balance technological efficiency with social responsibility, offering theoretical insights and practical directions for the sustainable development of the digital media industry.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 July 2025
ISBN
978-2-38476-444-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-444-0_46How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Junlin Liu
PY  - 2025
DA  - 2025/07/10
TI  - Exploring the Integration of Artificial Intelligence and Digital Media
BT  - Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
PB  - Atlantis Press
SP  - 403
EP  - 410
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-444-0_46
DO  - 10.2991/978-2-38476-444-0_46
ID  - Liu2025
ER  -