Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
51 articles
Proceedings Article
Peer-Review Statements
Sharifah Faizah Syed Mohamme, Yao Song, Hafriza Burhanudeen, Guiyun Guan
All of the articles in this proceedings volume have been presented at the 3rd International Conference on Language and Cultural Communication (ICLCC 2025) during May 16 to 18, 2025 in Sydney, Australia. These articles have been peer reviewed by the members of the Scientific Committees and reviewers and...
Proceedings Article
Research on Communication Strategies for Online Micro Dramas From the Perspective of Empathy Theory: A Case Study of The Little Nian and The Hunter
Jingyun Shen
Online micro dramas, a rapidly rising form of Internet audiovisual works in recent years, have drawn increasing attention from video creators. Particularly, The Little Nian and The Hunter, with its breakout success, provides a preeminent paradigm for communicators. Taking The Little Nian and The Hunter...
Proceedings Article
Research on Creative Strategy of Wearing Videos: Taking the Top 10 Women’s Wear Videos on Bilibili as an Example
Xueyi Liu
Under the background of Internet age, short video industry has become an important part of Internet content ecology. B station, one of China’s leading youth cultural communities, has a large collection of women’s wear matching videos. This essay chooses the Bilibili Head Women’s wear video as the sample,...
Proceedings Article
On the Influence of Cultural and Creative Industries in International Communication
——Analyzing the Refractive Role of Culture in the Economy and Diplomacy Based on the Theory of “International Communication” (Japan and Korea)
Hangyu Cui
Under the background of globalization, exchanges between countries have become more and more frequent, and countries have taken advantage of the value of cultural communication to vigorously develop cultural industries, so as to improve their international image and develop their economic benefits. In...
Proceedings Article
The Transformation of Chinese Aesthetic Communication: A Case Study on Short Video Dissemination
Siqi Wang
The spread of Chinese aesthetics offers previously unheard-of opportunities and difficulties in the context of globalization and digitization. This study aims to explore the current situation, challenges, and opportunities for Chinese aesthetics in modern communication, with the goal of promoting the...
Proceedings Article
Research on the Reasons for the Rapid Rise in the Influence of Male-Oriented Online Literature IPs
Yi An
In recent years, the development potential of male-oriented IP (Intellectual Property) in the online literature industry has been continuously explored, with IP conversion methods expanding and the industry chain extending. Its influence in markets such as film and television adaptations, as well as...
Proceedings Article
On the Pursuit of National Group Consciousness in Roots-seeking Literature
--The Old Well and Little Baozhuang as an Example
Kaiming Lin
This paper analyzes The Old Well and Little Baozhuang to explore the group consciousness behind their story line, character images, environment, etc. It explores the pursuit of traditional Chinese “irrational” group consciousness in root-seeking literature, probes the connotation, merits and demerits...
Proceedings Article
Inheritance of Manchu Paper-Cutting Art: E-commerce Empowering Rural Revitalization
Dezhao Zhu, Wenwen Hua, Miao Chen
This paper focuses on Changbai Mountain’s Manchu paper-cutting art as a case study to explore how intangible cultural heritage can achieve innovative preservation and inheritance through e-commerce platforms while contributing to rural revitalization. By examining policy support, cultural characteristics,...
Proceedings Article
News Authenticity and Trust Crisis in the New Media Environment
Miman Bai
This article focuses on the current situation and challenges of news authenticity and trust crisis in the new media environment. The rapid development of new media technology has changed the way information is disseminated, but it has also caused problems such as compromised news authenticity and decreased...
Proceedings Article
The Impact of ChatGPT on Higher Education: A Cultivation Theory Perspective
Zirui Huang
Viewed from cultivation theory, this paper identifies the mechanisms of action of ChatGPT in higher education and explores the path of optimization. According to the results, ChatGPT shapes higher education on the basis of three dimensions: cognitive, behavioral, and value-oriented reorganization of...
Proceedings Article
A Study on the Attitudes of Students in Hong Kong Universities Towards Translanguaging in EMI Courses
Fanyu Liu
This study explores the attitudes of university students in Hong Kong towards translanguaging in English-medium instruction courses. Using a situational judgment test, the research investigates students’ attitudes towards translanguaging in five aspects, including the nature of translanguaging, teachers’...
Proceedings Article
Reconstruction of News Communication Subjects Based on Strong Artificial Intelligence Technology: Potential Overlap and Industrial Syndrome
Yuanze Liu
Artificial intelligence is developing in the field of news dissemination, integrating into the entire process from content creation to verification. It has become the core of content creation, driving the transformation of information dissemination from personalized to customized and enhancing the experiential...
Proceedings Article
ChatGPT VS Human Translators in Literary Translation: A Case Study on The True Story of Ah-Q
Xinyi Xu
This article presents a pioneering analysis on ChatGPT and human translators in the literary translation of Lu Xun’s The True Story of Ah-Q. Focusing on fidelity and conscious bias, it uncovers critical disparities in how these translation agencies navigate the intricacies of culturally loaded texts....
Proceedings Article
A Study on Chinese Translations of “God”: Exemplified by “tianzhu”(天主), “shangdi” (上帝) and “shen” (神)
Yixin Duan, Wenjing Su, Wanjing Zhang, Lingfan Ye, Yimin Yuan
The Chinese civilization has been bursting with vitality and vigor in the process of dialogue with other cultures, especially with the Western classic Bible. The “best” translation of the supreme master of Christianity is one of the core issues in the process of translating the Bible into Chinese. In...
Proceedings Article
Research on the Core Role and Application Strategies of Color Emotions in Logo Design
Xiaofei Tang, Zongyu Xin
Color itself does not have any emotions, but through human visual experience, it contains specific emotional meanings. As an important component of visual language, color not only provides visual presentation for logo design, but also carries rich emotions and culture, and can generate different emotions...
Proceedings Article
Examining Online Incivility in Fan Communities: A Digital Ethnography Approach on Chinese Social Media
Zixi Lin
Sun Yingsha and Chen Meng competed in the women’s singles final of table tennis. Since the Chinese team had already secured the gold and silver medals, the outcome of the individual player was inconsequential; it was an honor for the nation whatsoever. Nevertheless, an uncivilized behavior emerged at...
Proceedings Article
The Impact of the “Nobody Knows” Principle on the Supply Chain of Cultural and Creative Industries
Jia Liu
This article discusses the principle of “no one knows” and its impact in cultural and creative industries. By analyzing the behaviors and challenges of creators, producers, distributors and audiences under this uncertain background, the unpredictability of cultural products has a profound impact on all...
Proceedings Article
Taoist Saints, Sacred Sites, Sacred Texts, and Sacred Days: A Framework for the Global Dissemination of Taoism
Jun Cui, Mark Qin, Alex Zheng, Wei Chang
Scholars have increasingly referred to a clearer and more structured framework to properly convey the depth of Taoism and its significance within the global spiritual landscape. The International Tao Academy posits that Taoism can be comprehensively understood through four fundamental components: the...
Proceedings Article
Guiding Artificial Intelligence Ethics through Laozi’s Philosophy: Insights into Ethical Challenges and Global Developments
Jun Cui, Mark Qin, Alex Zheng, Wei Chang
As artificial intelligence (AI) increasingly infiltrates diverse sectors of society, it poses substantial ethical dilemmas, especially in domains such as healthcare, privacy, and social justice. This dissertation examines the possible contributions of Laozi’s Taoist philosophy to the ethical development...
Proceedings Article
Analysis of the Inheritance of Grand Song of Dong Ethnic Group and Its Effects on Individual Emotions
Chi Lok Sabrina Chiu
Dong, one of the most important ethnic minorities in China, has a rich musical and cultural tradition. Among music created by the Dong ethnic group, Grand Song holds significant symbolic values, recording profound messages about life and nature and providing its participants with deep emotional experiences....
Proceedings Article
Exploring The Motivational Motives Behind the Behavioral Motives of Cyber Violence on Social Media--An Example of Cyber Violence Perpetrated by Sun Yingsha’s Fans on the Weibo Platform Against Chen Meng
Sixian Li
This research aims to explore the behavioral motivations of fans and users who engage in online violence and spread rumors and slanders against Chen Meng on the Weibo online media platform. In this qualitative study, semi-structured interviews were conducted to explore in depth the behavioural motives...
Proceedings Article
Narratives and Strategies Employed by Social Media Influencers: A Structural Equation Model Approach
Xiaoyu Zhang
Scholars examines the narratives and strategies employed by social media influencers on Instagram for branding promotion. They categorizes Instagram influencers’ narratives into three main types: focusing on personal life and relationships; offering professional advice on fashion and beauty; and highlighting...
Proceedings Article
The Influence of Linguistic Instructions on Personality Trait Manifestations in Large Language Models
Xichen Fang
The rapid deployment of multilingual Artificial Intelligence (AI) systems necessitates rigorous assessment of linguistic factors in machine behavior patterns. Existing studies have primarily focused on monolingual personality expression in large language models (LLMs), leaving critical gaps in understanding...
Proceedings Article
The Inheritance and Innovative Application of Tie-Dye Craftsmanship
Yating Lu, Runjie Su, Guohang Cai
This article mainly discusses the cultural background, historical value, and innovative applications of Chinese traditional tie-dye craftsmanship in modern society. By analyzing the challenges in the inheritance of tie-dye skills and their applications in wedding dresses and home goods, the article proposes...
Proceedings Article
Research on the Difference in the Perceived Value of World Cultural Heritage from the Perspective of Comparative Eastern and Western Cultures: Data from Online Reviews
Qianqian Fan
This paper combines Hofstede’s Cultural Dimension Theory with cross-cultural perception experience theory, and uses TripAdvisor’s review text as a data source, with the aim of exploring the cultural reasons for the difference in perceived value among visitors to World Cultural Heritage sites. The results...
Proceedings Article
Exploring the Relationship between Celebrity Effects and Brand Awareness in the Digital Media Age
Xinran Wu, Luwanning Zhao, Jiaxuan Zou
Under the backdrop of information explosion and the proliferation of social media, celebrity effect has emerged as a pivotal instrument in brand marketing, exerting significant influence on enhancing brand awareness. This study adopts a communication studies perspective to investigate the relationship...
Proceedings Article
Prejudice as “Reverse Fuel”
The Pathways of Self-Esteem Levels Moderating Social Prejudice on Women’s Academic and Leadership Advancement
Kerui Huang
This study investigates the facilitating role of social gender bias on academic performance and leadership among highly educated women through the lens of the “reverse fuel” theory, while examining the moderating effect of self-esteem. A questionnaire survey was conducted with 84 women aged 18–25 holding...
Proceedings Article
The Influence of Conformity Psychology on Public Participation in Health Exercise Behavior: A Global Perspective Based on the Theory of Planned Behavior
Weifeng Gao
Regular physical exercise is a key issue of global concern, but currently only about 40% of adults meet the recommended exercise standards. Some researchers have found that psychological factors of exercisers have a major influence on how exercise behavior is formed. However, a cohesive explanation for...
Proceedings Article
Exploring the Impact of Different Information Presentation Forms on the Xiaohongshu Platform on the Public’s Understanding of Common Eating Disorder Diseases
Jingyan Jiang
This study aims to study the impact of different information presentation methods and different content types on the audience’s understanding of eating disorder-related content on the Xiaohongshu platform. A total of 90 relevant posts from January 1, 2024, to March 1, 2025, were selected. After processing...
Proceedings Article
A Study on the Factors Influencing University Students’ Behavioral Intention to Use AI Psychological Counseling
Yisha Ma
Given the rising call for mental health support among university students, AI-based psychological counseling has received recognition as a convenient and efficient support modality. The investigation needs to study further student openness toward artificial intelligence (AI) mental health assistance...
Proceedings Article
Content Analysis of Health Communication Strategies on Social Media Platforms
A Case Study of the Topic of “Patriotic Health Campaign” on Weibo and WeChat Platforms
Ruirui Zhu
With the vigorous development of the Internet nowadays, social media platforms have become an important channel for the public to obtain health information. This study focuses on the topic of “Patriotic Health Campaign” on Weibo and WeChat platforms and conducts an in-depth content analysis from multiple...
Proceedings Article
The Influence of Digital Leadership on the Utilization of Online Museum Education
Xuyu Chen
Based on the UTAUT theoretical framework, this study explores the dynamic impact mechanism of the three dimensions of digital leadership (digital vision, digital literacy, and digital citizenship awareness) on college students’ willingness to learn in online museums through variable reconstruction. An...
Proceedings Article
How the Use of Modal Verbs in Legal Texts Reveals the Impact of National Legal Cultures on Judicial Practice?
Pragmatic and Discoursal Comparative Studies of Tort Law Section in China and German Civil Code
Weige Shu
Pragmatics directly reflects linguistic culture in narrative structures, clearly demonstrates differences in discourse logic across languages and reveals challenges in cross-cultural communication. Legal texts are the embodiment of national consciousness and ideology, reflecting each country’s unique...
Proceedings Article
The Visual Language of Intimacy: How Photography Constructs and Deconstructs the Representation of Love and Marriage
Ziyu Zhu
This paper examines how photography constructs and deconstructs the visual representation of love and marriage. It explores historical and cultural shifts in wedding photography, from rigid Victorian portraits to modern documentary styles, reflecting broader societal transformations. Through an analysis...
Proceedings Article
Chinese Culture and State-Art-Museum: Examine Social Media Promotional Effect
Luoya Li
Museums serve as symbols of numerous cities and are significant attractions for tourists, playing a crucial role in society. Social media, blogs, and mobile social media have fostered peer-to-peer communication with an increasingly participatory and, most importantly, credible audience. Social media...
Proceedings Article
Research on Identity Performance and Emotional Symbolization in Socialization of WeChat Communities
Yanzhou Li
This study primarily analyzes how users construct emotional identities through specific emojis in WeChat group interactions. Grounded in the theoretical framework of discursive identity construction, this research elaborates on the dynamic, performative, and interactive characteristics of emojis in WeChat...
Proceedings Article
From the Return to the Cloud to the White Cloud Novels an Examination of the Influence of Tao Yuanming’s Prose on the Hidden Literature of the Korean Peninsula
Ting Lei, Xiangnan Mao
In the long history of East Asian literature, classical Chinese literature, with its deep heritage and unique charm, has had a profound influence on the literary development of neighbouring countries. The literature of the Korean Peninsula, in the long historical process, exchanged and fused with Chinese...
Proceedings Article
Cross-cultural Comparative Analysis Based on Foreign Language Listening Anxiety Research
Xin Xi
This study conducts a cross-cultural comparative analysis of foreign language listening anxiety. By elaborating on the definition, theoretical framework, and current research status of listening anxiety, this study reveals the key factors influencing learners’ foreign language listening anxiety. A combination...
Proceedings Article
Imbalance and Reconstruction of Journalistic Professionalism and Social Responsibility
—A Comparative Study Based on Negative Phenomena and Positive Cases
Minghao Wang
In the era of new media, journalists face a dual crisis of professional ethical misconduct (false news, paid news) and weakened social responsibility (insufficient public opinion supervision), urgently requiring systematic solutions. This research framed by field theory, journalism professionalism, and...
Proceedings Article
The Expanding Role of Digital Media in Museum
Yizhe Zhang
This study explores the transformative impact of digital media on exhibition halls in the context of globalization and digitalization. It examines how digital technologies, such as VR, AR, and AI, are reshaping exhibition practices, visitor engagement, and cultural communication. The research analyzes...
Proceedings Article
“Courts and the Repatriation of Cultural Relics”: Legal Challenges in the Recovery of Lost Overseas Cultural Heritage
Yuqing Zhang, Zhiwen Yao, Ziyi Zhao, Kangran Feng, Yingqi Yu, Yanqi Su
The recovery of lost overseas cultural relics is a crucial issue for safeguarding cultural heritage and upholding national sovereignty and cultural dignity. However, legal recovery efforts face numerous obstacles, including disputes over ownership, identification issues in private international law,...
Proceedings Article
English Fun Dubbing on English Learning Motivation: A Study Based on Krashen’s Input Hypothesis
Ziqi Yang
This research delves into English Fun Dubbing (EFD), an innovative form of Informal Digital Learning of English (IDLE), within the context of higher education. Traditional English education in colleges often faces challenges such as low motivation and weak emotional engagement of students, partly due...
Proceedings Article
Construction of Dynamic Knowledge Graphs for Intangible Cultural Heritage Dissemination, A Cross-Media Analytical Framework for Folk Elements of Chinese Temple Festivals
Haijing Zhang, Jun Xu, Hao Zhang
The digital transformation of global Intangible Cultural Heritage (ICH) preservation is a complex phenomenon that requires a nuanced understanding of both the dissemination mechanisms and sustainability paradigms of traditional folk activities. This study focuses on temple festivals in China’s Yangtze...
Proceedings Article
The Trends and Value of Cross-Media Design in Chinese Dance from the Perspective of Digital Aesthetics
Sichun Pan
With the deep integration of digital technology into the artistic field, Chinese dance has demonstrated a new artistic style through cross-media design under the influence of digital aesthetics. This paper focuses on the theme of cross-media design of Chinese dance embodiment from the perspective of...
Proceedings Article
Comparison of the Usage of Spanish Verbs and Chinese Verbs
Jing Liu, Jing Zhang
Spanish belongs to the Indo European language family and is a major language in the world. It is an internationally recognized language and one of the working languages of the United Nations. It is the official language of 25 countries (regions). Chinese is the most widely used language in the world....
Proceedings Article
Exploring the Integration of Artificial Intelligence and Digital Media
Junlin Liu
This paper examines the application of AI and big data algorithms in the digital media sector and their societal impacts, using TikTok (Douyin) and Little Red Book as case studies. The research finds that TikTok's real-time, interest-driven recommendation mechanism creates an “attention black hole,”...
Proceedings Article
“Hilarity and Fear” An Analysis of the Jägerchor Act III of the Opera Der Freischütz
Yuqing Huang
Based on the previous scholars’ lack of in-depth investigation of Der Freischütz, the author chooses the third act of this opera Jägerchor to analyze, and expounds on it through its composition, harmony, lyrics, stage effects, roles, props, and storyline one by one.
Proceedings Article
The UbD-and POA-oriented Instructional Design of Vocational English Oral Course
Na Zhu, Manxia Shi
The new curriculum standards for English in higher vocational education stipulate that the cultivation of the core literacy in higher vocational English is the key competence the students should master when learning. Based on the requirements of new standards, the students should have good ability in...
Proceedings Article
Study on the Selection and Compilation of the Book of Songs in International Chinese Cultural Textbooks
-- Based on the Evaluation of Selected Poems from the Book of Songs in 12 International Chinese Cultural Textbooks
Yuke Cai
Culture course is an important type of international Chinese language education course and the Book of Songs is an important selection of cultural textbooks. Based on the systematic evaluation of selected poems in 12 international Chinese cultural textbooks, this paper analyzes the selected texts from...
Proceedings Article
From Normative Ethics to Situational Morality: A Shift in Moral Practice from a Comparative Perspective of China and the West
Bin Wu, Yan Zhang
With the accelerated evolution of globalization and social diversification, the contemporary mainstream ethics - normative ethics - is being challenged by contextualism. Critical opinions point out that the abstract principles of normative ethics appear rigid and lack sufficient guiding force when facing...
Proceedings Article
An Innovative Study on College English Writing Courses Based on the POA (Production-Oriented Approach) Theory
Mansi Zhou
Innovative teaching methods are a key driver in optimizing talent development. Under the Guidelines for College English Teaching issued by the Ministry of Education, this course integrates digital media and artificial intelligence technologies, emphasizing student engagement, and language acquisition,...