Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)

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The Influence of Digital Leadership on the Utilization of Online Museum Education

Authors
Xuyu Chen1, *
1The Education University of Hong Kong, 999077, Hong Kong, China
*Corresponding author. Email: s1157301@s.eduhk.hk
Corresponding Author
Xuyu Chen
Available Online 10 July 2025.
DOI
10.2991/978-2-38476-444-0_32How to use a DOI?
Keywords
Online museum; Museum education; Digital education technology; Digital leadership
Abstract

Based on the UTAUT theoretical framework, this study explores the dynamic impact mechanism of the three dimensions of digital leadership (digital vision, digital literacy, and digital citizenship awareness) on college students’ willingness to learn in online museums through variable reconstruction. An empirical analysis of 320 Chinese university students indicates that among those with experience in using online museums, digital literacy (β = 0.343) and digital vision (β = 0.453) significantly drive learning willingness, while the correlation of digital citizenship awareness is not high. For those without experience, digital vision (β = 0.351) and digital citizenship awareness (β = 0.458) dominate, and the influence of technical ability factors is not significant. The study verifies the moderating effect of usage experience and reveals that there is a phased differentiation in the technology acceptance path—experienced individuals focus on technical efficacy and value recognition, while inexperienced individuals rely on ethical security perception and strategic foresight. Based on the results of PLS-SEM analysis, a hierarchical intervention framework is proposed: for novices, strengthen low-threshold interactive design and dynamic ethical prompts, and for skilled users, implement technology empowerment and value internalization strategies, providing empirical evidence for educational institutions to optimize digital museum teaching design.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 July 2025
ISBN
978-2-38476-444-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-444-0_32How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xuyu Chen
PY  - 2025
DA  - 2025/07/10
TI  - The Influence of Digital Leadership on the Utilization of Online Museum Education
BT  - Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
PB  - Atlantis Press
SP  - 293
EP  - 304
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-444-0_32
DO  - 10.2991/978-2-38476-444-0_32
ID  - Chen2025
ER  -