Designing Narrative-Driven Immersive Experiences: From Visual Communication’s Narrative Framework to Interactive Participatory Creation

DOI

10.2991/978-2-38476-597-3_24How to use a DOI?

Keywords

Immersive experience design; visual communication; narrative framework; digital media technology; interactive participatory creation; metaverse; sustainable narrative

Abstract

This study examines the transformative landscape of visual communication design in the digital age, focusing on narrative-driven immersive experience design supported by digital technologies such as VR and AR. The research develops a tripartite theoretical model encompassing “Visual Communication Narrative Framework—Digital Media Technology Support—Interactive Participatory Creation.” It analyzes the narrative essence of visual communication, the composition of its framework, and the design dimensions of immersive experiences. Furthermore, it proposes coding strategies for visual communication narrative frameworks, hierarchical spatial design approaches, and digital media-driven interactive participatory creation methodologies. Concurrently, the study identifies ethical and user experience challenges in immersive experience design, including sensory overload, narrative hegemony, and data privacy. It advocates for a future paradigm shift in immersive experience design from mere “experience” to “symbiosis,” emphasizing the need to balance technological innovation with user experience and cultivate an open, pluralistic narrative ecosystem.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Tian Wei
PY  - 2026
DA  - 2026/07/13
TI  - Designing Narrative-Driven Immersive Experiences: From Visual Communication’s Narrative Framework to Interactive Participatory Creation
BT  - Proceedings of the 4th International Conference on Language and Cultural Communication (ICLCC 2026)
PB  - Atlantis Press
SP  - 209
EP  - 227
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-597-3_24
DO  - 10.2991/978-2-38476-597-3_24
ID  - Wei2026
ER  -