A Study on Hallucination and Framing Bias in Generative AI Sports Dialogue under the “Interpretive Package” Theory

DOI

10.2991/978-2-38476-597-3_20How to use a DOI?

Keywords

Interpretive package; AI bias; AI hallucination; Generative AI; Sports communication

Abstract

Long-standing biases related to gender, nationality, race, and commercial value have persisted in the field of sports. With the widespread application of generative artificial intelligence in scenarios such as sports news, interactive commentary, and fan conversations, the issues of “hallucination” and “framing bias” in its generated content have become increasingly prominent. Guided by framing theory, this study employs content analysis to examine sports-related response texts generated by ChatGPT and DeepSeek. It reveals how AI systematically rationalizes false information and implicit biases through three narrative frameworks: scientific essentialism, balanced disclaimerism, and progressive correctionism. The findings indicate that AI is not an objective and neutral communicator; its output is profoundly influenced by training data and societal biases, which may mislead public perception and reinforce stereotypes. This study provides theoretical and practical insights for AI content governance and sports communication ethics, proposing a multi-dimensional approach involving technology, regulation, and public literacy to address these challenges.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yue Yang
PY  - 2026
DA  - 2026/07/13
TI  - A Study on Hallucination and Framing Bias in Generative AI Sports Dialogue under the “Interpretive Package” Theory
BT  - Proceedings of the 4th International Conference on Language and Cultural Communication (ICLCC 2026)
PB  - Atlantis Press
SP  - 167
EP  - 183
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-597-3_20
DO  - 10.2991/978-2-38476-597-3_20
ID  - Yang2026
ER  -