A Study on the Reporting Framework of Aerospace News by New Mainstream Media

A Case Study of Xinhua News Agency’s Official Weibo Coverage of Chang’e-6

DOI

10.2991/978-2-38476-597-3_19How to use a DOI?

Keywords

New Mainstream Media; Aerospace Reporting; Framework Theory; Interpretive Package; Narrative Analysis; Xinhua News Agency’s Official Weibo

Abstract

Against the dual backdrop of in-depth media integration and the vigorous development of the aerospace industry, new mainstream media have emerged as the core carriers for disseminating aerospace discourse. Taking Xinhua News Agency’s official Weibo coverage of the Chang’e-6 mission as the research object, this paper conducts a systematic analysis of 42 valid news samples based on William Gamson’s “interpretive package” framework theory combined with narrative analysis methods. The study finds that Xinhua News Agency’s official Weibo has constructed a hierarchical and functionally complementary “interpretive package” system for aerospace reporting through five core frameworks, thus achieving multiple goals including aerospace information dissemination, public scientific literacy enhancement and national image construction. This study reveals the framework construction logic and narrative innovation path of new mainstream media in hardcore science and technology communication, providing practical enlightenment for improving the communication power of China’s aerospace discourse and enhancing scientific and technological confidence.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zhe Lin
PY  - 2026
DA  - 2026/07/13
TI  - A Study on the Reporting Framework of Aerospace News by New Mainstream Media
BT  - Proceedings of the 4th International Conference on Language and Cultural Communication (ICLCC 2026)
PB  - Atlantis Press
SP  - 155
EP  - 166
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-597-3_19
DO  - 10.2991/978-2-38476-597-3_19
ID  - Lin2026
ER  -