Proceeding of the 10th International Conference on Lifelong Education and Leadership for ALL (ICLEL 2024)

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A Methodology for Life-Cycle Assessment of Electric Vehicles as Marketing Strategy

Authors
József Kovacs1, *, Monika Garai-Fodor2
1University of Óbuda, Innovation Management Doctoral School, 1084, Budapest, Tavaszmező u. 15-17, Hungary
2University of Óbuda, Innovation Management Doctoral School, 1084, Budapest, Tavaszmező u. 15-17, Hungary
*Corresponding author. Email: kovacs.jozsef.hwd@stud.uni-obuda.hu
Corresponding Author
József Kovacs
Available Online 28 April 2025.
DOI
10.2991/978-94-6463-686-4_49How to use a DOI?
Keywords
Sustainable Innovation; Electric Vehicles; LCA; Green Marketing; 7P
Abstract

When examining consumer habits, we cannot ignore the changes in the value system and the concept of “sustainability” that increasingly affects it. The research approaches certain marketing issues of sustainable consumption from the perspective of the innovation-driven methodology of component-level life cycle assessment of electric vehicles. The research presents the effects on the environment of the products created during the innovative product development of electric vehicles, to compare the production processes of electric vehicles - already at the component level. In this process an LCA method was used for two typically electric vehicle components, the ASM / PSM motors, were cradle to gate method was modelled and PFC calculated according the scope. The aim of this paper was to develop a practical approach to the evaluation of the GWP defined by Gabi 4.0 software for the innovation-driven methodology of life cycle assessment of electric vehicles. Based on this, it became measurable that PSM has a more than 2.5 times beneficial effect in terms of the use of environmental resources than ESM. The results are a part of the professional foundations of the Circular Economy Model and Green Marketing strategy and reflects on differences according to sustainable value orientation, on the traceable characteristics of sustainability in the case of a segment of electric vehicles.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceeding of the 10th International Conference on Lifelong Education and Leadership for ALL (ICLEL 2024)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
28 April 2025
ISBN
978-94-6463-686-4
ISSN
2667-128X
DOI
10.2991/978-94-6463-686-4_49How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - József Kovacs
AU  - Monika Garai-Fodor
PY  - 2025
DA  - 2025/04/28
TI  - A Methodology for Life-Cycle Assessment of Electric Vehicles as Marketing Strategy
BT  - Proceeding of the 10th International Conference on Lifelong Education and Leadership for ALL (ICLEL 2024)
PB  - Atlantis Press
SP  - 726
EP  - 741
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-686-4_49
DO  - 10.2991/978-94-6463-686-4_49
ID  - Kovacs2025
ER  -