Current Situation of Hung Yen Longan in Vietnam: Implications for Lifelong Innovation and Sustainable Rural Livelihoods

DOI

10.2991/978-94-6239-797-2_3How to use a DOI?

Keywords

Hung Yen Longan; Vietnam; Lifelong Innovation; Rural Aging

Abstract

Hung Yen longan is one of Vietnam’s most distinctive agricultural products, recognized for its unique flavor and long-standing cultivation tradition. This study aims to examine the current situation of Hung Yen longan production, marketing practices and export circumstances. The research adopts a descriptive approach based on secondary data. The findings indicate that Hung Yen longan possesses significant strengths, including a rich diversity of indigenous varieties and increasing adoption of quality standards like Vietnamese Good Agricultural Practices (VietGAP), Global Good Agricultural Practices (GlobalGAP) and organic farming. The domestic market remains the primary consumption channel, supported by diversified distribution systems and expanding digital marketing platforms. However, the export scale is still relatively limited compared to production capacity, facing challenges related to post-harvest preservation, inconsistent quality and fragmented production. In order to promote sustainable market expansion, the paper suggests enhancing processing capacity, improving traceability systems and strengthening value chain linkages. Future research should focus on market-specific strategies and consumer behavior to support long-term export development. Beyond its economic significance, the development of Hung Yen longan depends on the continuity of farming knowledge, adaptation to new market demands across generations and the ability of rural households to sustain livelihoods over time. Innovation in this sector should be understood not just in terms of export growth and commercialization, but also in terms of how training, standardization and participation in the digital market can preserve and transfer the experience of older farmers to younger generations.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Thi Thu Trang Nguyen
AU  - Bussagorn Leejoeiwara
AU  - Chuanchen Bi
PY  - 2026
DA  - 2026/10/14
TI  - Current Situation of Hung Yen Longan in Vietnam: Implications for Lifelong Innovation and Sustainable Rural Livelihoods
BT  - Proceedings of the 2nd International Conference on Lifespan Innovation (ICLI 2026) national Conference on Lifespan Innovation
PB  - Atlantis Press
SP  - 14
EP  - 22
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6239-797-2_3
DO  - 10.2991/978-94-6239-797-2_3
ID  - Nguyen2026
ER  -