Proceedings of the International Conference on Management Research (ICMR 2025)

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Exploring the Impact of digital transformation on Organizational Performance and Growth

Authors
Snehalata Das1, *
1Assistant Professor, STRM (Commerce), KISS University, Bhubaneswar, Odisha, India
*Corresponding author. Email: snehadasbbsr@gmail.com
Corresponding Author
Snehalata Das
Available Online 29 April 2026.
DOI
10.2991/978-94-6239-660-9_23How to use a DOI?
Keywords
Digital Transformation; Organizational Performance; Revenue Growth; Customer Satisfaction; Operational Efficiency; Employee Readiness
Abstract

This study explores the influence of ‘digital transformation ‘on organizational performance across sectors such as retail, finance, healthcare, and manufacturing. A sample of 300 respondents, including senior managers, employees, and customers from organizations undergoing digital transformation, was surveyed using a Likert scale-based questionnaire. The data was analyzed using SPSS to perform descriptive statistics, reliability analysis, and multiple regression. The findings show that ‘digital transformation ‘has a significant positive effect on ‘KPIs’ key performance indicators like customer satisfaction, revenue growth, and operational efficiency. This study exposes that, important factor for successful digital transformation is employee readiness. Other hand organizational culture and leadership commitment had not as much of impact on digital transformation. It gives valuable insights for business house wanting to optimize their competitiveness and best performance in this globalization era.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Management Research (ICMR 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
29 April 2026
ISBN
978-94-6239-660-9
ISSN
2352-5428
DOI
10.2991/978-94-6239-660-9_23How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Snehalata Das
PY  - 2026
DA  - 2026/04/29
TI  - Exploring the Impact of digital transformation on Organizational Performance and Growth
BT  - Proceedings of the International Conference on Management Research (ICMR 2025)
PB  - Atlantis Press
SP  - 472
EP  - 496
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-660-9_23
DO  - 10.2991/978-94-6239-660-9_23
ID  - Das2026
ER  -