Proceedings of the 2025 6th International Conference on Management Science and Engineering Management (ICMSEM 2025)

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A Bibliometric Analysis of Corporate Social Responsibility to Motivation Among Micro Food and Beverage Enterprises

Authors
Yangzhi Min1, Lilangyan Lu2, *, Amran bin Md Rasli1, Mcxin Tee1
1INTI Internationals University, Nilai, Malaysia
2Yunnan College of Business Management, Kunming, China
*Corresponding author. Email: lly@ynjgy.edu.cn
Corresponding Author
Lilangyan Lu
Available Online 16 September 2025.
DOI
10.2991/978-94-6463-845-5_114How to use a DOI?
Keywords
bibliometric analysis; corporate social responsibility; Chinese micro food and beverage enterprises; motivation
Abstract

This article investigates the changing motivations of Corporate Social Responsibility (CSR) in China, especially in the micro food and beverage industry by using a bibliometric research technique that conducts a thorough literature review, outlining the critical themes and trends in CSR efforts among these small businesses. The study examines how CSR motivations are influenced by cultural norms, legal frameworks, and government requirements promoting sustainable development and social welfare. This research analyses co-citation and bibliographic data to show how micro firms incorporate CSR into their business processes, emphasizing the relevance of authenticity, transparency, and stakeholder involvement. The findings show how these companies use CSR to achieve a competitive edge, resolve crises, and foster long-term loyalty among consumers and workers, with more significant implications for business operations.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 6th International Conference on Management Science and Engineering Management (ICMSEM 2025)
Series
Atlantis Highlights in Economics, Business and Management
Publication Date
16 September 2025
ISBN
978-94-6463-845-5
ISSN
2667-1271
DOI
10.2991/978-94-6463-845-5_114How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yangzhi Min
AU  - Lilangyan Lu
AU  - Amran bin Md Rasli
AU  - Mcxin Tee
PY  - 2025
DA  - 2025/09/16
TI  - A Bibliometric Analysis of Corporate Social Responsibility to Motivation Among Micro Food and Beverage Enterprises
BT  - Proceedings of the 2025 6th International Conference on Management Science and Engineering Management (ICMSEM 2025)
PB  - Atlantis Press
SP  - 1164
EP  - 1173
SN  - 2667-1271
UR  - https://doi.org/10.2991/978-94-6463-845-5_114
DO  - 10.2991/978-94-6463-845-5_114
ID  - Min2025
ER  -