Analysis of the Factors for the Synergistic Promotion of Rural E-commerce Industry Development by Universities Enterprises and Government under the Background of Rural Revitalization

DOI

10.2991/978-94-6463-845-5_83How to use a DOI?

Keywords

The Rural Revitalization Strategy; Collaboration Between Universities and Enterprise; Rural E-Commerce; Analysis Of Influencing Factors

Abstract

This paper conducts an empirical analysis of the main influencing factors for the joint promotion of rural e-commerce industry development by Universities, Enterprises, and the Government (UEG). Its aim is to explore the interactive relationships among the three parties in terms of policy support, talent cultivation, technological innovation, and resource integration, and to deeply study the effective paths for the joint promotion of rural e-commerce industry development by UEG, in order to contribute to the “comprehensive revitalization of rural areas”. The research shows that the main factors currently restricting the development of rural e-commerce industry include insufficient policy incentives, weak industry-academia integration, low enterprise participation, and the absence of a collaborative mechanism. To address these issues, this paper proposes strategies such as optimizing policy design, deepening Universities Enterprise (UE) cooperation, and improving digital infrastructure, to construct a three-dimensional driving model of “policy support-technological empowerment-in-depth cooperation”, in an effort to provide theoretical basis and practical guidance for the deep collaboration among UEG to promote the high-quality development of rural e-commerce.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yingyou Meng
AU  - River Chu
AU  - Honghui Yu
AU  - Xianyong Meng
AU  - Ling Wan
PY  - 2025
DA  - 2025/09/16
TI  - Analysis of the Factors for the Synergistic Promotion of Rural E-commerce Industry Development by Universities Enterprises and Government under the Background of Rural Revitalization
BT  - Proceedings of the 2025 6th International Conference on Management Science and Engineering Management (ICMSEM 2025)
PB  - Atlantis Press
SP  - 834
EP  - 844
SN  - 2667-1271
UR  - https://doi.org/10.2991/978-94-6463-845-5_83
DO  - 10.2991/978-94-6463-845-5_83
ID  - Meng2025
ER  -