An Analysis of Key Strategic Success Factors for Chinese Logistics Enterprises in Thailand

Jianxian Liu; Winyu Proykratok

doi:10.2991/978-94-6239-758-3_69

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An Analysis of Key Strategic Success Factors for Chinese Logistics Enterprises in Thailand

Authors

Jianxian Liu¹, Winyu Proykratok¹^{, *}

¹Faculty of Business Administration, Rajamangala University of Technology Thanyaburi, Bangkok, Thailand

^*Corresponding author. Email: winyu_p@rmutt.ac.th

Corresponding Author

Winyu Proykratok

Available Online 8 September 2026.

DOI: 10.2991/978-94-6239-758-3_69 How to use a DOI?
Keywords: Chinese Logistics Enterprises; Thailand; Strategic Success Factors; Strategic Leadership; Cross-Border Management
Abstract: The rapid internationalization of China’s logistics industry, driven by the Belt and Road Initiative, has led to significant investment in Thailand’s logistics market. However, limited research examines how strategic leadership and operational capabilities jointly determine the success of these enterprises in a complex cross-border environment. This study systematically investigates the key strategic success factors for Chinese logistics enterprises in Thailand, examining the impact of Strategic Leadership and Business Strategic Factors on organizational performance. A quantitative research design was employed using a structured questionnaire administered to 400 professionals within Chinese logistics enterprises operating in Thailand. Data were analyzed using descriptive statistics, Pearson correlation, and multiple linear regression. The findings robustly support the proposed conceptual model. Strategic Leadership demonstrated a significant positive effect on Key Strategic Success Factors (β = 0.433, p < 0.001), and Business Strategic Factors exhibited a similarly significant influence (β = 0.422, p < 0.001). The integrated model explained 48.0% of the total variance in Key Strategic Success Factors. This study concludes that strategic success emerges from the synergistic interaction between visionary, cross-cultural leadership and integrated business strategies, including supply chain integration, digital transformation, and human capital development.
Copyright: © 2026 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2026 7th International Conference on Management Science and Engineering Management (ICMSEM 2026)
Series: Advances in Economics, Business and Management Research
Publication Date: 8 September 2026
ISBN: 978-94-6239-758-3
ISSN: 2352-5428
DOI: 10.2991/978-94-6239-758-3_69 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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ris enw bib

TY  - CONF
AU  - Jianxian Liu
AU  - Winyu Proykratok
PY  - 2026
DA  - 2026/09/08
TI  - An Analysis of Key Strategic Success Factors for Chinese Logistics Enterprises in Thailand
BT  - Proceedings of the 2026 7th International Conference on Management Science and Engineering Management (ICMSEM 2026)
PB  - Atlantis Press
SP  - 697
EP  - 703
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-758-3_69
DO  - 10.2991/978-94-6239-758-3_69
ID  - Liu2026
ER  -

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