Proceedings of the 2026 7th International Conference on Management Science and Engineering Management (ICMSEM 2026)

2026 7th International Conference on Management Science and Engineering Management (ICMSEM 2026)

📍Shenyang, China🗓️ 22-24 May 2026
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Building the Influence of Virtual Opinion Leaders: An Analysis Based on Multidimensional Structure and Situational Dependency

Authors
Xiaohui Li1, *
1Faculty of Humanities and Arts, Macau University of Science and Technology, Macao, China
*Corresponding author. Email: 3240004028@student.must.edu.mo
Corresponding Author
Xiaohui Li
Available Online 8 September 2026.
DOI
10.2991/978-94-6239-758-3_43How to use a DOI?
Keywords
Opinion leaders; virtual opinion leaders; algorithms; prosocial actions
Abstract

With the advent of the digital age, a new generation of virtual key opinion leaders (VKOLs) has emerged, wielding significant influence over their fan bases and deepening public understanding of the diverse landscape of opinion leaders. This study employs Myers and Robertson’s multidimensional structure of opinion leaders and situational contingency as its analytical framework to examine the current state of virtual opinion leaders. It delves into the impact of algorithmic technology on the construction of influence among virtual opinion leaders. The study focuses on virtual opinion leaders in commercial and cultural spheres, highlighting that their influence is deeply intertwined with platforms and algorithmic recommendations. Their role has evolved from information intermediaries to emotional organizers and advocates for prosocial actions.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 7th International Conference on Management Science and Engineering Management (ICMSEM 2026)
Series
Advances in Economics, Business and Management Research
Publication Date
8 September 2026
ISBN
978-94-6239-758-3
ISSN
2352-5428
DOI
10.2991/978-94-6239-758-3_43How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xiaohui Li
PY  - 2026
DA  - 2026/09/08
TI  - Building the Influence of Virtual Opinion Leaders: An Analysis Based on Multidimensional Structure and Situational Dependency
BT  - Proceedings of the 2026 7th International Conference on Management Science and Engineering Management (ICMSEM 2026)
PB  - Atlantis Press
SP  - 453
EP  - 462
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-758-3_43
DO  - 10.2991/978-94-6239-758-3_43
ID  - Li2026
ER  -