Technology Acceptance and Sustainable Tourism: The Impact of Smart Green Tourism Technology on Destination Loyalty

DOI

10.2991/978-94-6239-752-1_18How to use a DOI?

Keywords

Smart Green Tourism Technology; Technology Acceptance Model; Tourist Satisfaction; Destination Loyalty; Smart Tourism

Abstract

The integration of digital innovation and sustainability has encouraged tourist destinations to adopt smart technology to enhance enjoyable travel experiences. This study examines the role of Smart Green Tourism Technology (SGTT) in influencing destination loyalty through the Technology Acceptance Model (perceived ease of use, and perceived usefulness) and tourist satisfaction. This study was conducted through a survey, administering questionnaires to 203 tourists who had interacted with digital tourism technology as respondents. Structural Equation Modeling (SEM) was used to analyze the research data. This study found that smart green tourism technology influences destination loyalty through perceived ease of use, perceived usefulness, and tourist satisfaction. Smart Green Tourism Technology increases perceived ease of use but does not affect perceived usefulness. Perceived ease of use, and perceived usefulness enhance tourist satisfaction. High tourist satisfaction will increase destination loyalty. Tourist satisfaction mediates the Technology Acceptance Model (perceived ease of use and perceived usefulness). Perceived ease of use mediates the effect of smart green tourism technology on tourist satisfaction, which ultimately increases destination loyalty. Perceived usefulness mediates perceived ease of use on tourist satisfaction, which ultimately increases destination loyalty, but does not mediate smart green tourism technology on tourist satisfaction. SGTT influences destination loyalty through perceived ease of use and consumer satisfaction. SGTT influences destination loyalty through perceived ease of use, perceived usefulness, and tourist satisfaction. The results of this study have implications for the importance of user-friendly smart tourism technology in strengthening tourist satisfaction and long-term destination loyalty.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Anna Wulandari
AU  - Rahma Wahdiniwaty
AU  - Herman Surdiatno Soegoto
AU  - Rizki Zulfikar
PY  - 2026
DA  - 2026/09/04
TI  - Technology Acceptance and Sustainable Tourism: The Impact of Smart Green Tourism Technology on Destination Loyalty
BT  - Proceedings of the9th International Conference on Business, Economics, Social Sciences & Humanities – Economics, Business and Management Track (ICOBEST-EBM 2026)
PB  - Atlantis Press
SP  - 192
EP  - 206
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-752-1_18
DO  - 10.2991/978-94-6239-752-1_18
ID  - Wulandari2026
ER  -