Proceedings of the 8th International Conference on Business, Economics, Social Sciences, and Humanities - Humanities and Social Sciences Track (ICOBEST-HSS 2025)

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Visual Exploration as Aesthetics and Communication Message in Public Service Advertisements

Authors
Irwan Tarmawan1, *
1Universitas Komputer Indonesia, Bandung, Indonesia
*Corresponding author. Email: irwan.tarmawan@email.unikom.ac.id
Corresponding Author
Irwan Tarmawan
Available Online 4 July 2025.
DOI
10.2991/978-2-38476-442-6_15How to use a DOI?
Keywords
Visual; Aesthetics; Communication messages; Public Service Advertisements; Media
Abstract

Visual is form that can be seen in two- dimensional shape or three dimensions. Visuals play a role as aesthetics or as a conveyor of a particular message. In visual communication, visuals play a role as a conveyor of messages, but not always the entire communication message is carried out through visuals. Public Service Advertisements (PSA) are one form of visual communication that is carried out using various media in which there are elements of verbal and visual messages with a case study of public service advertisements carried out by the Ministry of Health of the Republic of Indonesia through Instagram social media. The purpose of this study is to reveal the use of visuals as aesthetics or visuals as a conveyor of messages. The method used in this study uses the method of aesthetic analysis and visual messages in a qualitative descriptive manner. The content of the Ministry of Health’s campaign generally always involves visuals in its communication but not entirely visuals as a conveyor of messages, and some of the visuals are only aesthetics. The use of visuals as aesthetics or a conveyor of messages will depend on the content and context set. Public Service Advertisements carried out by the Ministry of Health mostly use visuals as aesthetics because they are not directly connected as a conveyor of messages. The use of visuals aesthetically can provide good attention, interest, and emotions.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th International Conference on Business, Economics, Social Sciences, and Humanities - Humanities and Social Sciences Track (ICOBEST-HSS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 July 2025
ISBN
978-2-38476-442-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-442-6_15How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Irwan Tarmawan
PY  - 2025
DA  - 2025/07/04
TI  - Visual Exploration as Aesthetics and Communication Message in Public Service Advertisements
BT  - Proceedings of the 8th International Conference on Business, Economics, Social Sciences, and Humanities - Humanities and Social Sciences Track (ICOBEST-HSS 2025)
PB  - Atlantis Press
SP  - 160
EP  - 168
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-442-6_15
DO  - 10.2991/978-2-38476-442-6_15
ID  - Tarmawan2025
ER  -