The Use of Ken’s Language Variety Narrative Strategy (Cant) and Social Media Context in Buying and Selling Transactions on Social Media X

DOI

10.2991/978-2-38476-503-4_65How to use a DOI?

Keywords

Ken Language Variety; Narrative Strategy; Social Media Context; Transaction; Social Media X

Abstract

The phenomenon of ken (cant) language variety has experienced a functional expansion in digital spaces. This language variety is used by sellers in transactions on Social Media X as a strategy to attract buyers’ sympathy. This study aims to describe the use of narrative strategies involving ken language variety in buying and selling transactions on Social Media X, as well as to examine how the social media context influences its use. Theoretical frameworks employed in this study include the SPEAKING model and Papacharissi’s theory of social media context. This research adopts a qualitative descriptive approach with data collection techniques consisting of non-participant observation and documentation through purposive sampling. The data were collected from buying and selling posts on Social Media X within the 2023–2024 timeframe. The data analysis method follows three stages: data reduction, data display, and conclusion drawing. The findings reveal four forms of narrative strategies employed, namely: (1) narratives related to animals, (2) health conditions, (3) educational needs, and (4) basic living needs. The use of ken language narrative strategies is influenced by the social media context, which enhances the persuasive power of the narratives. Referring to Papacharissi’s (2010) framework in Networked Self: Identity, Community, and Culture on Social Networked Sites, five types of social media context were identified: (1) textual context, (2) temporal context, (3) social context, (4) technological context, and (5) interactional context.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Suharyo Suharyo
AU  - Nabila Nur Salma
PY  - 2025
DA  - 2025/12/19
TI  - The Use of Ken’s Language Variety Narrative Strategy (Cant) and Social Media Context in Buying and Selling Transactions on Social Media X
BT  - Proceedings of the 3rd International Conference on Culture and Sustainable Development (ICOCAS 2025)
PB  - Atlantis Press
SP  - 563
EP  - 570
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-503-4_65
DO  - 10.2991/978-2-38476-503-4_65
ID  - Suharyo2025
ER  -