Proceedings of the 3rd International Conference on Culture and Sustainable Development (ICOCAS 2025)

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Japanized: Tracing the Global Reinterpretation of Fashion Subcultures

Authors
Nisia Nur Dwi Agusta1, *
1Faculty of Humanities, Diponegoro University, Semarang, 50275, Indonesia
*Corresponding author. Email: nisiaagusta@lecturer.undip.ac.id
Corresponding Author
Nisia Nur Dwi Agusta
Available Online 19 December 2025.
DOI
10.2991/978-2-38476-503-4_45How to use a DOI?
Keywords
fashion; japanized; globalisation; subculture; culture identitiy
Abstract

This study aims to explain a transformation fashion subculture process and how the modification of non-Japanese subcultures has led to the construction of aesthetics that are perceived as Japanese. The primary focus is on the transformation of fashion subcultures that were initially influenced by Western culture, later internalized and romanticized within Japan, and eventually reabsorbed and reinterpreted by global communities. Employing a qualitative approach with concept of cultural hybridization and global cultural flows theory, this research contribute to understanding that Japanized fashion subcultures show creative cultural exchange by blending global and local elements. Japanized fashion subculture appear as the formation of new and hybrid identities. Globalization and cultural exchange can give rise to new cultural identities that appear Japanized on a global scale. It further emphasizes that cultural identity in the global era is not fixed but fluid, continuously reproduced, and negotiated.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Culture and Sustainable Development (ICOCAS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 December 2025
ISBN
978-2-38476-503-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-503-4_45How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nisia Nur Dwi Agusta
PY  - 2025
DA  - 2025/12/19
TI  - Japanized: Tracing the Global Reinterpretation of Fashion Subcultures
BT  - Proceedings of the 3rd International Conference on Culture and Sustainable Development (ICOCAS 2025)
PB  - Atlantis Press
SP  - 383
EP  - 391
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-503-4_45
DO  - 10.2991/978-2-38476-503-4_45
ID  - Agusta2025
ER  -