Proceedings of the 3rd International Conference on Culture and Sustainable Development (ICOCAS 2025)

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Bridging the Tourism Gap: Hita’s Rural Revitalization Strategies in Post-Pandemic Japan

Authors
Arsi Widiandari1, *
1Faculty of Humanities, Diponegoro University, Semarang, 50275, Indonesia
*Corresponding author. Email: arsi@lecturer.undip.ac.id
Corresponding Author
Arsi Widiandari
Available Online 19 December 2025.
DOI
10.2991/978-2-38476-503-4_9How to use a DOI?
Keywords
rural tourism; urban-rural disparity; regional revitalization; community-based tourism
Abstract

Over the past two decades, tourism has played a crucial role in Japan’s economic development, particularly through the Visit Japan campaign. On the other hand, the increase in international tourist arrivals has been heavily concentrated in major urban centers, for example Tokyo, Osaka and Kyoto, resulting in other issues such as overtourism. In contrast, many rural areas have struggled to attract visitors, leading to regional economic stagnation. This study aims to examine the disparity in tourism distribution between urban and rural regions in Japan and to explore revitalization strategies designed to optimize tourism potential in rural areas. Using a descriptive qualitative approach based on literature review, the study highlights case examples such as Hita in Oita Prefecture.The research argues that rural revitalization is significantly influenced by three key factors: the unique potential of each region, community engagement in community-based tourism initiatives and consistent support from local and national government policies. The finding aims to contribute to broader discussions on sustainable tourism development and regional equity in the post-pandemic tourism landscape.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Culture and Sustainable Development (ICOCAS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 December 2025
ISBN
978-2-38476-503-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-503-4_9How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Arsi Widiandari
PY  - 2025
DA  - 2025/12/19
TI  - Bridging the Tourism Gap: Hita’s Rural Revitalization Strategies in Post-Pandemic Japan
BT  - Proceedings of the 3rd International Conference on Culture and Sustainable Development (ICOCAS 2025)
PB  - Atlantis Press
SP  - 70
EP  - 76
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-503-4_9
DO  - 10.2991/978-2-38476-503-4_9
ID  - Widiandari2025
ER  -