Marketing Rhetoric of Sigur.Id Resin Products: A Study of Ecocultural Narratives in Creative Industries

DOI

10.2991/978-2-38476-503-4_40How to use a DOI?

Keywords

sigur.id; ecology; culture; narrative; rhetoric

Abstract

Literary texts can undergo a transformation in their functions when they are situated within and related to a practical context. Aesthetic language, a fundamental characteristic of literary texts, is not confined to the conventional genres commonly associated with literature, such as prose, poetry, and drama. It is often overlooked that the presence of imaginative texts within the creation of physical artworks can also be considered as literary aesthetics, including products from Sigur.id. When a commercial product employs language as a medium to convey its cultural value, literature extends its aesthetic function into the economic domain. In this context, Larkin’s concept of storytelling across various spaces can influence the value of a product, serving as the foundation for the emergence of a new literary genre that permeates the visual arts. To elucidate this, the present research examines ecological resin products from Sigur.id in Branjang Village, West Ungaran, as a case study. Through field research observing the creative process undertaken by Sigur.id’s team, this study aims to demonstrate the formulation of products that possess economic, ecological, and cultural value. The artistic value is derived from the narratives embedded in each Sigur.id product, which reflect the connection of a product to the stories of a place, time, and emotions. Consequently, literary works transcend their role as mere entertainment products, becoming a framework for economic transactions through aesthetic rhetoric that mediates the production process within the creative industry. This study affirms that Sigur.id’s narrative strategy not only strengthens the economic value of its products, but also gives rise to a new literary genre that blends art, culture, and ecology within the realm of the creative industry.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Muhammad Hamdan Mukafi
AU  - Sofi Esa Bela
PY  - 2025
DA  - 2025/12/19
TI  - Marketing Rhetoric of Sigur.Id Resin Products: A Study of Ecocultural Narratives in Creative Industries
BT  - Proceedings of the 3rd International Conference on Culture and Sustainable Development (ICOCAS 2025)
PB  - Atlantis Press
SP  - 332
EP  - 340
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-503-4_40
DO  - 10.2991/978-2-38476-503-4_40
ID  - Mukafi2025
ER  -