Proceedings of the International Conference on Communication, Digital Ecosystem, and Society (ICODES 2026)

International Conference on Communication, Digital Ecosystem, and Society (ICODES 2026)

📍Malang, Indonesia🗓️ 4-5 August 2026
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Reconfiguring Virtual Public Sphere: A Systematic Literature Review of Affective Commerce in Live Streaming Shopping

Authors
Gabriella Sagita Putri1, *
1Doctoral Student Communication Science, Universitas Gadjah Mada, Yogyakarta, Indonesia
*Corresponding author. Email: gabriellasagitaputri@mail.ugm.ac.id
Corresponding Author
Gabriella Sagita Putri
Available Online 6 October 2026.
DOI
10.2991/978-2-38476-622-2_18How to use a DOI?
Keywords
Affective; Commerce; Live shopping; Platform
Abstract

This study conducts a systematic literature review (SLR) of 682 publications from 585 academic journals and conference proceedings to investigate the evolution of the virtual public sphere in the era of platform society. The review highlights the virtual public sphere as a concept in digital communication research that tries to comprehend the changing nature of public interaction in digital media contexts. The finding shows major trend in scholarly discourse away over conventional understandings of virtual interaction and toward issues such as digital transformation, social media, and virtual reality, particularly since 2018. This transition suggests that the virtual public sphere is no longer simply regarded as an open deliberative communication space, but rather increasingly operates according to logic of platformization. Public communication in digital contexts is today mediated by algorithms, influenced by platform infrastructures, and embedded in digital economic ecosystems. This paper suggests that the present virtual public sphere shows the transition from rational-deliberative communication to personal and platform-mediated interaction. This study adds to current discussions about communication transformation, algorithmic mediation, and new forms of public engagement in digital landscapes utilizing ideas from the virtual public sphere and platform society studies.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication, Digital Ecosystem, and Society (ICODES 2026)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
6 October 2026
ISBN
978-2-38476-622-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-622-2_18How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Gabriella Sagita Putri
PY  - 2026
DA  - 2026/10/06
TI  - Reconfiguring Virtual Public Sphere: A Systematic Literature Review of Affective Commerce in Live Streaming Shopping
BT  - Proceedings of the International Conference on Communication, Digital Ecosystem, and Society (ICODES 2026)
PB  - Atlantis Press
SP  - 258
EP  - 272
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-622-2_18
DO  - 10.2991/978-2-38476-622-2_18
ID  - Putri2026
ER  -