Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024)

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Influence Factors of Environmental Concerns Based on The Theory of Consumption Value

Authors
Bernadetta Diansepti Maharani1, *, Lusia Tria Hatmanti Hutami1, Putri Dwi Cahyani1, Dika Prawita1, Rosni Binti Ab Wahid2
1Universitas Sarjanawiyata Tamansiswa, Yogyakarta, Indonesia
2Universiti Kuala Lumpur, Kuala Lumpur, Malaysia
*Corresponding author. Email: bernadettadian@ustjogja.ac.id
Corresponding Author
Bernadetta Diansepti Maharani
Available Online 30 April 2025.
DOI
10.2991/978-94-6463-698-7_14How to use a DOI?
Keywords
Theory of Consumption Values; Environmental Concern; Green Product
Abstract

This research explains one of the phenomena in Marketing Management: environmental awareness about environmentally friendly products for consumers who have bought or used ecologically friendly products. The current state of industrial and business development is increasingly extraordinary because it will impact the environment. Environmental issues are critical to pay attention to because the quality of the environment will affect the quality of human life today and in the future. This research adapts from The Theory of Consumption Value. This research aims to analyze the influence of functional value, conditional value, social value, epistemic value, and emotional value on environmental care. This study uses the purposive sampling method, where the criteria have been determined: consumers who have bought or are interested in purchasing environmental products aged 18-40. The research method uses analysis using the SPSS application to test the hypothesis. Before hypothesis testing, the validity, reliability, and prerequisite tests are tested first.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 April 2025
ISBN
978-94-6463-698-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-698-7_14How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Bernadetta Diansepti Maharani
AU  - Lusia Tria Hatmanti Hutami
AU  - Putri Dwi Cahyani
AU  - Dika Prawita
AU  - Rosni Binti Ab Wahid
PY  - 2025
DA  - 2025/04/30
TI  - Influence Factors of Environmental Concerns Based on The Theory of Consumption Value
BT  - Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024)
PB  - Atlantis Press
SP  - 131
EP  - 136
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-698-7_14
DO  - 10.2991/978-94-6463-698-7_14
ID  - Maharani2025
ER  -