All of the articles in this proceedings volume have been presented at the International Conference on Management and Business during on date October 31st, 2024 in Yogyakarta at Gaia Cosmo Hotel, Indonesia. These articles have been peer reviewed by the members of the Scientific Committee and approved...

Purpose – The rapid development of financial technology has facilitated limitless access for the public. Financial literacy has gained popularity alongside the growing number of financial service users worldwide. In this context, this study aims to identify the antecedents and consequences of financial...

This research elucidates the findings of an investigation that examines and evaluates the degree to which various factors affect mall attributes, content marketing, event marketing, and social media marketing about customer satisfaction, with customer engagement acting as a mediating variable at Pakuwon...

This study presents a bibliometric analysis of research on Generation Z and consumer awareness in the context of sustainable consumption. Utilizing articles published between 2014 and 2024, a total of 256 relevant publications were analyzed using VOSviewer and Publish or Perish. The findings reveal five...

Family businesses in Indonesia are currently increasing. However, family businesses face challenges in achieving sustainability across generations. Many family businesses in East Nusa Tenggara province are still directly held by the founders. However, regeneration of leadership from the founders of family...

This study aims to analyze the impact of training on employee job satisfaction in digital marketing companies in Yogyakarta. This research employs a quantitative methodology, collecting primary data through a questionnaire from 126 Yogyakarta employees in digital marketing firms. The analysis reveals...

This study aims to determine The influence of customer engagement, brand experience, and customer engagement on consumer loyalty through brand trust as a mediation variable. The sampling technique in this study uses non-probability sampling with a purposive sampling method. Data was collected by distributing...

The impact of economic integration, shifting consumer preferences, technological development, and changing societal needs have made most institutions face new threats and opportunities. Institutional changes need to be made so that an institution can continue to have a competitive advantage and survive....

This conceptual paper develops a framework for building sustainable competitive advantage (SCA) in SMEs through intangible resources. Drawing on the Resource-Based Theory, the Resource Advantage Theory of Competition, the Dynamic Capabilities middle-range theory, and the Technology-Organization-Environment...

The purpose of this research was to investigate the role of leadership in improving organizational communication. The methodology used was quantitative. A questionnaire was distributed to 73 respondents, representing the population data. Instrument testing was conducted using SPSS version 27, which included...

This research focuses on using Chatbots and their impact on User Satisfaction, emphasizing their interaction and problem-solving abilities. Conducted with a sample of 100 Chatbot users, the study employed Partial Least Squares (PLS) analysis. The primary goal was to assess the effectiveness of Chatbots...

This research aims to contribute to the literature and conceptual model of the influence of work motivation and transformational leadership on employee performance, with job satisfaction as a mediating variable. This type of research is quantitative research with a survey method. The number of samples...

This study aims to analyze the influence of family communication on the formation of the character of Generation Z children in the digital era, with a focus on the study in Palembang City, South Sumatra. In the family, communication has an important role in building harmonious relationships and forming...

This research explains one of the phenomena in Marketing Management: environmental awareness about environmentally friendly products for consumers who have bought or used ecologically friendly products. The current state of industrial and business development is increasingly extraordinary because it...

Political events can have an impact on the business. This study analyses the reaction of the Indonesian capital market to the announcement of the quick count results of the presidential election on February 15, 2024. The analysis focuses on the stock of companies affiliated with the presidential candidates....

This study was conducted to determine the role of organizational justice on innovative behavior at the Investment and One-Stop Integrated Service Office of Sleman Regency and Bantul Regency. This study is quantitative. The population in this study consisted of government employees of the Investment and...

This research examines the influence of professional training, computer self-efficacy, and technology acceptance model on digital fraud detection with audit digitalization as a moderation variable. Sampling was done using saturated sampling to select the respondents. The respondents in this research...

Green Human Resources Management (GHRM) refers to using every employee’s potential to promote sustainable practices and increasing employee awareness and commitment to environmental issues in a sustainable manner. This is to the Triple Bottom Line (TBL) theory, where companies must pay attention to the...

Generation Z is known as a digital native generation that is highly connected to technology and the internet. TikTok, a popular platform among this generation, features live streaming that enables real-time interaction, giving rise to gift-giving practices. This study examines how personal motivation,...

The objective of this study is to analyze how Electronic Word of Mouth influences the Purchase Decision of the Scarlett brand in Yogyakarta. This research also aims to understand the role of Brand Attitude and Brand Awareness as mediating variables in the relationship between Electronic Word of Mouth...

Background: The Indonesian government has initiated the People’s Business Credit (Kredit Usaha Rakyat, KUR) program to support the development of micro, small, and medium enterprises (MSMEs) by enhancing micro-entrepreneurs access to capital. Objective: This study aims to examine the implementation of...

Community satisfaction is the opinion of the community in obtaining services from public service delivery officials by comparing their expectations and needs. This research aims to determine the influence of ethics and communication on community satisfaction through service quality. To achieve the objectives...

This study aims to examine the effect of experience quality and personality traits on revisit intention and customer satisfaction as a mediation. The research population is all visitors who want to revisit Menganti Beach tourism after the Covid-19 pandemic. The research sample was 225 respondents using...

This study aims to determine the effect of organizational commitment, perceived organizational support, and organizational culture on the organizational citizenship behavior of staff and teachers Foundation Dinamika Edukasi Dasar at Eksperimental Mangunan. This research method is quantitative, with the...

Tourism destinations are multifaceted systems involving a range of stakeholders who collaborate to provide cohesive experiences. In these systems, the phenomenon of coopetition, where cooperation and competition coexist, plays a critical role. This study investigates coopetitive dynamics within the culinary...

Increasingly tight competition requires organizations to be able to increase competitiveness to maintain the sustainability of the organization. This study examines the influence of Organizational Culture, Innovative Attitude, and Job Characteristics at PT. Dekor Asia Jayakarya. The research is quantitative,...

The purpose of this study was to ascertain the moderating effects of the tax consultant code of ethics, E-SPT implementation, and service quality on taxpayer compliance. Associative research is used in this study. 104 respondents participated in this study, which was carried out at the Palembang Ilir...

His study examines the influence of pricing strategy, financial knowledge, and risk perception on the decision to use online loan services, with online satisfaction as a mediating variable. This study uses a quantitative method with data collection in the form of an online questionnaire via Google Forms....

This research aims to analyze how perceived ease of transaction and perceived security of transaction among Shopee users influence the intention to shop. This study also seeks to understand the role of trust as a mediating variable in the relationship between perceived ease of transaction and perceived...

This study examines the problem of low organizational citizenship behavior (OCB) at PT DM Baru Retailindo, where employees only focus on their roles and participate less in internal activities. In the face of intense competition in the retail industry, companies need employees with high OCB to increase...

This study was conducted to determine the influence of Risk Preference, Tax Education, and Machiavellian nature on Taxpayer Compliance with Taxpayer Motivation as a moderating variable. This study uses associative research. This research was conducted in the service area of the Pratama Ilir Barat Tax...

Performance results from a person’s professional organizational function through various factors to achieve organizational goals within a certain period. Objective: This study aims to determine how the lack of Human Resources (HR) affects the performance of PDKB employees of PT PLN Palembang. The type...

This study aimed to investigate the role of career development in employee productivity using a quantitative method with a purposive sampling technique. A questionnaire was distributed to 73 respondents using Slovin’s formula. Instrument testing was conducted using SPSS version 26, which included validity...

This study uses computer-assisted audit techniques as a moderating variable to investigate the impact of big data, auditor religiosity, and task-specific knowledge on fraud detection. This study was carried out at the Financial and Development Supervisory Agency’s Representative Office in Sumatra and...