Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024)

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The Effects of Personal Motivations, Islamic Economic Law, and Perceived Behavioral Control on Gifting Behaviour for Z Generations in TikTok’s Live Streaming

Authors
Amalya Diva Andriyani1, *, David Saputra1, Ilham Hardi1, Hasna Inayah Nur Mahabbah1, Muhammad Azzam Firdaus Hemawan1
1Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya, Indonesia
*Corresponding author. Email: 21012010219@student.upnjatim.ac.id
Corresponding Author
Amalya Diva Andriyani
Available Online 30 April 2025.
DOI
10.2991/978-94-6463-698-7_19How to use a DOI?
Keywords
Personal Motivations; Islamic Economics Law; Perceived Behavioral Control; Gifting Behavior; TikTok
Abstract

Generation Z is known as a digital native generation that is highly connected to technology and the internet. TikTok, a popular platform among this generation, features live streaming that enables real-time interaction, giving rise to gift-giving practices. This study examines how personal motivation, Islamic economic law, and perceived behavioural control influence gift-giving behaviour among Generation Z during TikTok live streams in Indonesia. The population comprises Indonesian Generation Z individuals who have previously gifted TikTok content creators and are active users. A sample of 130 respondents was analyzed using Partial Least Squares (PLS) technique. Results indicate that personal motivation, Islamic economic law, and perceived behavioural control positively and significantly affect gift-giving behaviour.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 April 2025
ISBN
978-94-6463-698-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-698-7_19How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Amalya Diva Andriyani
AU  - David Saputra
AU  - Ilham Hardi
AU  - Hasna Inayah Nur Mahabbah
AU  - Muhammad Azzam Firdaus Hemawan
PY  - 2025
DA  - 2025/04/30
TI  - The Effects of Personal Motivations, Islamic Economic Law, and Perceived Behavioral Control on Gifting Behaviour for Z Generations in TikTok’s Live Streaming
BT  - Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024)
PB  - Atlantis Press
SP  - 173
EP  - 183
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-698-7_19
DO  - 10.2991/978-94-6463-698-7_19
ID  - Andriyani2025
ER  -