Community-Driven Inclusive Business Model in Sasirangan Business: Sustainable Economic Strategy for Vulnerable Groups in Banjarmasin

DOI

10.2991/978-94-6239-656-2_25How to use a DOI?

Keywords

Community-Based Enterprise; Social Entrepreneurship; Digital Inclusion; Capacity Building; Inclusive Business Model

Abstract

This study aims to develop a Community-Driven Inclusive Business Model (CDIBM) to strengthen the sustainable economic engagement of vulnerable groups, particularly persons with disabilities who run micro-enterprises in the Sasirangan textile industry at Rumah Disabilitas Borneo in Banjarmasin. The model integrates principles of community-based enterprise and social entrepreneurship with digital inclusion and capacity-building strategies. A qualitative exploratory approach was applied, utilizing in-depth semi-structured interview, participatory observation, and document analysis to explore community practices challenges, empowerment strategies, and patterns of local innovation. The findings indicate that participatory approaches combined with structured capacity-building initiatives effectively empower persons with disabilities to manage collective enterprises, enhance digital marketing skills, and sustain collaborative practices. Beyond the conceptual model, the study produces practical outputs including a guidance booklet, inclusive digital campaign infographics, and digital marketing strategies tailored to the needs of vulnerable groups. These tools not only strengthen local capabilities but also provide replicable frameworks for other community based enterprise. By aligning with the Sustainable Development Goals (SDGs 5, 8, 9, and 10), this research contributes both theoretically to the discourse on inclusive business and practically to the empowerment of marginalized communities through culturally grounded and digitally enabled entrepreneurship.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Effan Najwaini
AU  - Putri Aulia Emha
AU  - Sulistiani Sulistiani
PY  - 2026
DA  - 2026/04/24
TI  - Community-Driven Inclusive Business Model in Sasirangan Business: Sustainable Economic Strategy for Vulnerable Groups in Banjarmasin
BT  - Proceedings of the 4th International Conference on Management and Business (ICOMB 2025)
PB  - Atlantis Press
SP  - 306
EP  - 316
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-656-2_25
DO  - 10.2991/978-94-6239-656-2_25
ID  - Najwaini2026
ER  -