Culinary Translation as Cultural Diplomacy: Evidence from Indonesia’s Official Tourism Website Kemenpar

Achmad Naufal Irsyadi; Anik Cahyaning Rahayu; Sudarwati Sudarwati; Dheny Jatmiko; Eka Fadilah

doi:10.2991/978-2-38476-587-4_16

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Culinary Translation as Cultural Diplomacy: Evidence from Indonesia’s Official Tourism Website Kemenpar

Authors

Achmad Naufal Irsyadi¹^{, *}, Anik Cahyaning Rahayu¹, Sudarwati Sudarwati¹, Dheny Jatmiko¹, Eka Fadilah¹

¹Universitas 17 Agustus 1945 Surabaya, Surabaya, 60118, Indonesia

^*Corresponding author. Email: naufal.irsyadi@untag-sby.ac.id

Corresponding Author

Achmad Naufal Irsyadi

Available Online 12 June 2026.

DOI: 10.2991/978-2-38476-587-4_16 How to use a DOI?
Keywords: Cultural Diplomacy; Ideological Orientation; Translation
Abstract: This study examined the translation techniques in rendering Indonesian culinary terms into English and to interpret their implications for the representation of cultural identity in tourism discourse. A text-based interpretative approach was used in this study with dataset obtained from the official tourism website of the Ministry of Tourism and Creative Economy, of the Republic of Indonesia (MTCE-RI). Molina and Albir’s taxonomy of translation techniques was used, followed by thematic interpretation of their representational effects. This study revealed six techniques: borrowing, literal translation, description, amplification, transposition, and discursive creation. Borrowing became the dominant strategy and frequently combined with transposition to maintain cultural specificity while ensuring grammatical naturalness. This study concluded that translation is an instrument of cultural diplomacy by means of strategic linguistic choices and linguistic negotiation in the target language.
Copyright: © 2026 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 4th International Conference on English Studies in Indonesia (ICONESIA 2025)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 12 June 2026
ISBN: 978-2-38476-587-4
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-587-4_16 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Achmad Naufal Irsyadi
AU  - Anik Cahyaning Rahayu
AU  - Sudarwati Sudarwati
AU  - Dheny Jatmiko
AU  - Eka Fadilah
PY  - 2026
DA  - 2026/06/12
TI  - Culinary Translation as Cultural Diplomacy: Evidence from Indonesia’s Official Tourism Website Kemenpar
BT  - Proceedings of the 4th International Conference on English Studies in Indonesia (ICONESIA 2025)
PB  - Atlantis Press
SP  - 182
EP  - 192
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-587-4_16
DO  - 10.2991/978-2-38476-587-4_16
ID  - Irsyadi2026
ER  -

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