Proceedings of the International Conference on Operations & Supply Chain Management 2025 (ICOSCM 2025)

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Streamlining Operations through Workflow Automation in Startups: An Analytical Approach to Enhancing Process Efficiency

Authors
Preeti Sharma1, *
1Symbiosis Institute of Business Management, Nagpur Campus, Symbiosis International (Deemed University), Pune, India
*Corresponding author. Email: preeti.sharma@sibmnagpur.edu.in
Corresponding Author
Preeti Sharma
Available Online 24 December 2025.
DOI
10.2991/978-94-6463-914-8_11How to use a DOI?
Keywords
Workflow Automation; Startups; E-commerce; Process Efficiency; Key Performance Indicators (KPIs); Employee Well-being; Operational Efficiency; Sustainable Business; Automation in Startups
Abstract

Startups in the e-commerce industry have specific challenges related to operations, such as limited resources, expectations to scale quickly, and continuous creative development. With challenges as previously mentioned, workflow automation is becoming strategic to address challenges within the e-commerce context. Workflow automation can reduce manual errors, streamline processes, and manage efficiency and productivity. In this research paper, we examine the use of workflow automation in a growing global e- commerce marketplace for sustainable, biodegradable, and eco-friendly products. We contextually surveyed via a mixed-method approach: in-depth interviews, direct observations of the process, and working KPI numbers taken from different departments of the organisation. The use of targeted workflow automation can vastly improve efficiency, the overall well-being of employees, and ensure members of teams are being data-driven in their decision-making in an ever-changing e-commerce environment. This paper is structured in terms of implications for theory: In relation to the wider research on startup precedents, practice refers to our intended use of analyzing the use of workflow processes, and opportunities for future research.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Operations & Supply Chain Management 2025 (ICOSCM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
24 December 2025
ISBN
978-94-6463-914-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-914-8_11How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Preeti Sharma
PY  - 2025
DA  - 2025/12/24
TI  - Streamlining Operations through Workflow Automation in Startups: An Analytical Approach to Enhancing Process Efficiency
BT  - Proceedings of the International Conference on Operations & Supply Chain Management 2025 (ICOSCM 2025)
PB  - Atlantis Press
SP  - 143
EP  - 156
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-914-8_11
DO  - 10.2991/978-94-6463-914-8_11
ID  - Sharma2025
ER  -