Proceedings of the 2024 International Conference on Social Sciences and Educational Development (ICOSSED 2024)

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Overview of Emotional Design in Social Media

Authors
Yang Dong1, *
1Beijing Keystone Academy, Beijing, 100000, China
*Corresponding author. Email: belindapersonal@outlook.com
Corresponding Author
Yang Dong
Available Online 28 March 2025.
DOI
10.2991/978-2-38476-382-5_77How to use a DOI?
Keywords
Emotional design; user experience; social platforms; personalized recommendations
Abstract

This paper will focus on the application of emotional design in social platforms, exploring its theoretical foundations, methods, and case studies. Emotional design stimulates the user’s emotional responses through design elements, enhancing user experience and satisfaction. It is widely applied in interface design, interactive features, and personalized recommendations. Emotional expressions through text, images, videos, and emojis which can significantly impact the users’ emotional experiences and interactions. The online platforms enhance emotional connection and social behavior through features as likes, comments, and shares. The multi-layered application of emotional design in mobile apps and educational multimedia (instinctive, behavioral, reflective) improves user experience and brand value. Research show that designs incorporating emotional elements can significantly boost user satisfaction and loyalty, alleviate negative emotions, and promote digital well-being. Despite its notable role in enhancing user experience and platform stickiness, further exploration of its long-term effects and diverse emotional needs across user groups is needed.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 International Conference on Social Sciences and Educational Development (ICOSSED 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
28 March 2025
ISBN
978-2-38476-382-5
ISSN
2352-5398
DOI
10.2991/978-2-38476-382-5_77How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yang Dong
PY  - 2025
DA  - 2025/03/28
TI  - Overview of Emotional Design in Social Media
BT  - Proceedings of the 2024 International Conference on Social Sciences and Educational Development (ICOSSED 2024)
PB  - Atlantis Press
SP  - 786
EP  - 793
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-382-5_77
DO  - 10.2991/978-2-38476-382-5_77
ID  - Dong2025
ER  -