Construction of Sustainable Development Ability Index of NBA Professional Basketball Team

DOI

10.2991/978-2-38476-382-5_3How to use a DOI?

Keywords

National Basketball Association; Sustainable development ability; Index system; Ball Team revenue; Media exposure

Abstract

This study through questionnaires and in-depth interviews. Try to construct the sustainable development ability index that can most influence NBA professional team.Research finding, Team revenue, The team’s current record, Several people of the team were selected as All-Stars, Team history, Media exposure, Stadium viewing and attendance rate, These six factors are the key to the long-term and stable development of an NBA team. Therein, Stable revenue ability is the premise to ensure the long-term healthy development of the team at the economic and competitive levels. An excellent team’s current record is the basis for attracting players, fans and advertising capital. The more a team is selected as an All-Star, the more it means that the team has better competitive strength and commercial potential. Team history is the base color of team brand culture, It is also the cornerstone of having loyal fans. Whether the media exposure and attention is positivity will determine whether the team can win the market word of mouth, Stadium attendance is a yardstick to measure the loyalty and support of fans.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Chengshuo Ma
PY  - 2025
DA  - 2025/03/28
TI  - Construction of Sustainable Development Ability Index of NBA Professional Basketball Team
BT  - Proceedings of the 2024 International Conference on Social Sciences and Educational Development (ICOSSED 2024)
PB  - Atlantis Press
SP  - 14
EP  - 23
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-382-5_3
DO  - 10.2991/978-2-38476-382-5_3
ID  - Ma2025
ER  -