A Study on the Cross-cultural Communication Strategy of ‘Overlord Short Play’

—— Take ‘the Double Life of My Billionaire Husband’ as an Example

DOI

10.2991/978-2-38476-382-5_33How to use a DOI?

Keywords

‘hegemonic short play; cross-cultural communication; propagation strategy

Abstract

In recent years, the “hegemonic short drama” originated from the domestic market has prevalented overseas and has increasingly become a new front for cross-cultural communication between China and foreign countries. This paper takes ‘The double life of my billionaire husband’ as the research object, and comprehensively uses the methods of questionnaire survey and text analysis to explore and summarize the reasons for the success of ‘hegemonic short drama’ in the context of globalization through the analysis of its three dimensions of emotional construction, artistic conception creation and promotion means. The study found that the Chinese online short-play platform Reelshort did not directly simply remake or ‘copinism’ in the process of ‘overlord short-play’ going to sea, but guided by the emotional needs of Western audiences, skillfully used audio-visual elements to create a more acceptable scene atmosphere for Western audiences, and through the drainage of the social platform matrix to ensure the topic of the play, thus making ‘The double life of my billionaire husband’ a long-term overlord.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Luyao Shen
PY  - 2025
DA  - 2025/03/28
TI  - A Study on the Cross-cultural Communication Strategy of ‘Overlord Short Play’
BT  - Proceedings of the 2024 International Conference on Social Sciences and Educational Development (ICOSSED 2024)
PB  - Atlantis Press
SP  - 324
EP  - 331
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-382-5_33
DO  - 10.2991/978-2-38476-382-5_33
ID  - Shen2025
ER  -