Empowering MSMEs in Punia Urban Village Mataram City through Website Optimization and Digital Content Training to Enhance Digital Promotion

DOI

10.2991/978-94-6239-805-4_34How to use a DOI?

Keywords

Digital Content; Digital Transformation; MSMEs; Website

Abstract

This community service program aims to enhance the digital promotion capacity of Micro, Small, and Medium Enterprises (MSMEs) in Punia Village, Mataram City, through website optimization and digital content creation training. Although a website had previously been established as an information and promotion medium for MSMEs, its utilization remained suboptimal due to the village officials’ limited capacity in managing digital content. This initiative employed a participatory approach consisting of five stages: socialization, training, technology implementation, mentoring and evaluation, and program sustainability. The program involved Punia Village officials and representatives of MSME actors as training participants. The technological implementation focused on optimizing the existing Laravel-based website with a Filament administrative panel through improved content structure, MSME category mapping, and a dedicated product catalog, while training strengthened participants’ ability to create digital promotional content. The evaluation results showed that 85% of village officials were able to independently operate the administrative dashboard and upload content, while MSME promotional content updates reached 75% of the initial target. Functional User Acceptance Testing (UAT) further confirmed that the main administrative functions could be performed through the administrative panel. Overall, the program demonstrates that integrating technological optimization with human resource capacity building can provide an applicable approach for improving the utilization and sustainability of an existing community-based MSME digital promotion platform.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - I Nyoman Rai Widartha Kesuma
AU  - I Wayan Candra Winetra
AU  - Luh Gede Putri Suardani
AU  - I Putu Astya Prayudha
AU  - Ida Bagus Adisimakrisna Peling
PY  - 2026
DA  - 2026/10/08
TI  - Empowering MSMEs in Punia Urban Village Mataram City through Website Optimization and Digital Content Training to Enhance Digital Promotion
BT  - Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Engineering Applied Science 2026 (ICOSTAS-EAS 2026)
PB  - Atlantis Press
SP  - 324
EP  - 333
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6239-805-4_34
DO  - 10.2991/978-94-6239-805-4_34
ID  - Kesuma2026
ER  -